Proper Schema Usage for SEO

Posted on August 29, 2013. • Written by Brad Anderson

Google’s August 6th update focused on improving Google’s ability to categorize and break up data that is on a website.

Users often turn to Google to answer a quick question, but research suggests that up to 10% of users’ daily information needs involve learning about a broad topic. That’s why today Google introduced new search results to help users find in-depth articles.

These results are ranked algorithmically based on many signals that look for high-quality, in-depth content. Follow these best practices:

  • Use schema.org’s “article” markup,
  • Provide authorship markup (G+ is REALLY important),
  • Make sure you use rel=next and rel=prev for paginated articles (also watch out for common rel=canonical mistakes),
  • Provide information about your organization’s logo

References:

Brad Anderson

Written by Brad Anderson

Brad Anderson is the Founder and CEO of Fruition. Brad’s focus is supporting Fruition’s team to enable sustainable growth and excellent client satisfaction (EBITDA growth). With a strong statistical background, Brad built Fruition’s in-house software that is used to manage client success.

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