Google is constantly updating its algorithm to ensure the best content gets in front of the right audience. The 2021 Core Web Vitals Update aims to ensure the sites with the best page experience rank highest. This update, scheduled for June 2021, will greatly affect your site’s ranking. Luckily, Google has provided advanced notice of this update, allowing many businesses to make changes to their sites in preparation for the update. In this blog, we’ll explore what core web vitals are, what we know about the update, and our tips for making sure you’re ready for it.
In the past, Google has measured page experience using the following signals:
The Page Experience Update will add three additional metrics to a site’s page experience score, focusing on the following indicators:
To measure a site’s page experience, Google introduced three corresponding metrics they call the Core Web Vitals:
To help users select user-friendly sites from the Search Engine Results Page (SERPs), Google may add a visual indicator or label to draw attention to pages with great page experience.
Like any Google update, there’s no quick fix to help your site rank higher. However, there are some things you can do to ensure your site traffic isn’t negatively impacted by these changes:
Need some help ensuring your site is ready for Google’s next update? Contact Fruition today. Our marketing and development teams will work with you to ensure your site is properly prepared.
Caroline is Fruition’s Jr. SEO/PPC Specialist. Caroline started her career as a Marketing Coordinator at a start-up, where she grew her skills in content creation and both technical and on-page SEO. Now at Fruition, she focuses on optimizing client websites to make content more approachable and searchable. She loves seeing the positive results from her work and enjoys the challenge of problem-solving issues. When she’s not implementing the latest SEO strategies, you can find Caroline hiking with her dog, Wrigley.
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