Google is constantly updating its algorithm to ensure the best content gets in front of the right audience. The 2021 Core Web Vitals Update aims to ensure the sites with the best page experience rank highest. This update, scheduled for June 2021, will greatly affect your site’s ranking. Luckily, Google has provided advanced notice of this update, allowing many businesses to make changes to their sites in preparation for the update. In this blog, we’ll explore what core web vitals are, what we know about the update, and our tips for making sure you’re ready for it.
In the past, Google has measured page experience using the following signals:
The Page Experience Update will add three additional metrics to a site’s page experience score, focusing on the following indicators:
To measure a site’s page experience, Google introduced three corresponding metrics they call the Core Web Vitals:
To help users select user-friendly sites from the Search Engine Results Page (SERPs), Google may add a visual indicator or label to draw attention to pages with great page experience.
Like any Google update, there’s no quick fix to help your site rank higher. However, there are some things you can do to ensure your site traffic isn’t negatively impacted by these changes:
Need some help ensuring your site is ready for Google’s next update? Contact Fruition today. Our marketing and development teams will work with you to ensure your site is properly prepared.
Augusta Ellison is Fruition’s SEO/Paid Media Specialist. With a robust background in the field, including working as an Account Coordinator for NFL, NHL, and MLB partnerships and an Account Manager for several large, national companies, Augusta excels at creating and optimizing eye-catching content. She loves that SEO balances creativity and analytics, and enjoys using her target audience’s perspective and priorities to develop unique approaches that will resonate with them. At Fruition, Augusta supports all SEO and Paid Media efforts and enjoys sharing her findings with clients in a digestible, easy-to-understand way. When she’s not in the office, you can find Augusta creating beautiful paintings, spending time with friends, or catching up on the latest Netflix series.
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