SEO (Search Engine Optimization) is a key pillar of successful digital marketing. But despite being a best practice, many companies are still ignoring or missing key elements of proper SEO. This effects their organic ranking in search engines and thus a consumer’s ability to easily find the company when searching using key words (instead of the company’s exact name).
As the Associate Director of Search Marketing at FRUITION, I work day-in and day-out to help our clients strengthen their website’s and brand’s SEO power. While some companies come to us with a more advanced SEO approach than others, there are common SEO mistakes I see often. I discussed these common SEO mistakes on a recent podcast hosted by Stacy Kaufman of Annie Jennings PR and JenningsWire.com.
Here’s an overview of what we discussed:
Here’s a snippet:
“A very common mistake in the modern SEO era is people focusing too much on specific keywords rather than focusing on the intention of the searcher. A classic example of this is when people used to make landing pages for misspelled keywords. Back then Google didn’t auto-correct your search, so that caused SEOs to make thousands of landing pages that targeted misspellings for keywords. Then Google updated their algorithm to auto-correct spellings, thus causing those pages to be rendered useless. The reason here was user intent. The intention of the user was the same whether they misspelled that keyword or not. A similar thing happens today with rearranged keywords.”
In the podcast I detail how you can avoid this unnecessary work and achieve more effective SEO results. The podcast also features a few easy tactics and questions you can use to evaluate your hosting and SEO practices to make sure you’re getting the most benefits. (Hint: Those tips include checking your Google penalties.)
Listen to the full podcast, 4 Common SEO Mistakes You’re Probably Making, at jenningswire.com!
If you have any questions about optimizing your SEO or need help with SEO and other digital marketing best practices, let us know.
Jeff Williams is an SEO Project Manager at Fruition. He uses his deep understanding of SEO and internet marketing to guide clients, optimize websites and ultimately improve search rankings. Jeff continues to focus on understanding the technical aspects of SEO factors that affect website rankings in the major search engines. He has recently found a passion in local marketing and helping business carry out effective digital marketing strategies, taking a lead role in developing Fruition’s local SEO services.
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