Google just added a nice instant preview to show a snapshot of how your site looks when individuals mouse over the listing in search results. Think of this like optimizing your profile picture on a dating site. If you the initial look doesn’t look right then people won’t click on the search result. If people don’t click on the search result not only do you not get a visit but it starts to add up and eventually your rankings for that keyword could fall.
Google likes good title tags and images of your page because it increases the quality of the search result. If the search result falls the visitor will go to Bing to find what they want. By measuring the user interactions on top of the search results Google has a usability base of hundreds of millions of people.
The biggest problem is the use of flash. Googlebot doesn’t use flash so all of that money you spent making a flash website is costing you a lot more than you think. The simple solution is not to use flash, ever.
Brad Anderson is the Executive Director and Founder of Fruition. Brad’s focus is supporting Fruition’s team to enable sustainable growth and excellent client satisfaction (EBITDA growth). With a strong statistical background, Brad built Fruition’s in-house software that is used to manage client success.
President & Founder, Tru Family Dental
Marketing, Dependable Cleaners
President & Founder, Family Travel Association