You can’t do business if you can’t get noticed. And in today’s marketplace, you’re not going to get noticed in the phonebook. You need to get on Google. In fact, you need to get ranked on Google in order for people to find the products and services that you are offering. To get noticed, you need to some serious SEO work for your website, but you also need to explore other avenues, like social media, Facebook, and Twitter marketing. Not only will social media marketing help your businesses get noticed, it will improve your SEO at the same time.
If you are going to start down the road of social media marketing, you’ll need to get on the major networks, Facebook and Twitter, to really give your website an SEO boost. Just a few months ago, Google and Bing both admitted that they take shares, RT, and other link posting to Facbook and Twitter into consideration when determining page rank and your findabilty in an organic search. Although social media had been known to increase website traffic up to that point, now SEOs were scrambling to help their clients understand the SEO importance of social media engagement.
Of course, Facebook is the largest social network on the planet, but it may not be the best use of your marketing dollars to go after Facebook in a major way. Twitter might be more appropriate for your business. Although Twitter gets a bad rap sometimes from people who think it is solely for self-interested people and celebrities, a Twitter marketing campaign can really get you noticed and boost your SEO, if you go about it the right way.
Forget what you know about Twitter. It’s not just for celebrities. It is a constant stream of information coming directly from users all over the planet. And if you can get in the stream, people who are looking for what you have to offer will find you.
On Twitter, users connect with people and organizations that are useful to them or provide them some sort of value. So, to stand out, you have to have good content to share with others about your area of expertise. When you share great blog posts, informational articles, and more, users who are interested in your type of business or field, will see the value in your Twitter marketing campaign and they will follow you and share your information with others. But the key is good content. Without that, no one will want to share you with their friends.
And as you share information from your website or company blog, and others pass it on to their social circles, you’ll get an SEO boost from all the links that point back to your site.
There are a lot of Twitter gurus out there who will tell you you have to engage with engage with anyone and everyone on Twitter in order to get your links shared and boost your SEO, but that is not necessarily true. Each business is different and they need to engage their own Twitter audience in the way that best suits them. For example, some Twitter accounts are very active—responding to every Tweet about them and giving people thanks for every RT and so on. Although that works great for some industries and businesses, that may not work for yours. Some very popular Twitter accounts don’t engage with anyone through Twitter; they only publish tweets from their own content or helpful content from other sources. This strategy works great for those companies and individuals. Again, it’s all about knowing your industry, your audience, and your place in the Twitterverse. If you can do that effectively, you’ll increase your SEO.
Once you figure out how to interact and engage with your Twitter audience, you need to know what you should be Tweeting. Again, this is specific to your industry, company, and personality. If you feel that you would be best served by only Tweeting links to your own blog, then that may work for you. On the other hand, some companies and individuals increase their followers simply by being entertaining—offering humorous or insightful Tweets. Or you may want to try a combination of the two. Try out a few different approaches until you find what you are most comfortable with.
One thing you do what to keep in mind, however, is that a company Twittter account speaks for the company and not you as an individual. Therefore, when you Tweet, think about your audience and what will be most useful to them. Letting them know what you had for lunch won’t increase your popularity. Remember, your followers are your followers because they want to know more about the organization you represent, not you personally.
If there’s one theme that you may have noticed throughout this article so far is that there are no solid answers about how your company should tweet. And the same goes for when to Tweet. Some gurus will tell you to Tweet everything 3 times throughout the day. This might be great for a company that is in a very competitive field. It increases the chance that your tweet will be seen. On the other hand, if you tweet too much, you’ll lose followers. Also, keep in mind if you are an international, national, or local business and be aware of followers in multiple time zoes and if you need to reach them as well. Being aware of these factors will help you get RT’d and increase your SEO.
The best Twitter marketing strategy for you is the one that boost your SEO and page rank. That is, you have to do what is right for your company or organization and not follow all the cookie-cutter Twitter advice tat is out there. If you are a local carpenter, then you don’t need to schedule tweets for the middle of the night. If your business has a reputation for facts a figures, then maybe you shouldn’t send personal or humorous tweets—it all depends on your audience. However, if you go about your Twitter marketing campaign right, you’ll increase your SEO, get noticed, and increase your profits.
Brad Anderson is the Founder and CEO of Fruition. Brad’s focus is supporting Fruition’s team to enable sustainable growth and excellent client satisfaction (EBITDA growth). With a strong statistical background, Brad built Fruition’s in-house software that is used to manage client success.
President & Founder, Tru Family Dental
Marketing, Dependable Cleaners
President & Founder, Family Travel Association