For some reason, many brands, companies, and personal sites focus all their search engine optimization on their home page. They may spend hours crafting just the right language, including all the right keywords and making sure their domain includes the right phrases to optimize for the keywords they’re trying to target. Then they go on their merry way for the rest of the site, seemingly paying no attention to SEO on other pages. If you really want to optimize your site, you need to focus on more than the front page. Here are a few tips to get your started.
Any time you mention any word that might be related to another part of your site, make it into a link. Interlinking your site helps users navigate. And search engines like sites that are easy to navigate. As well, make sure that whenever you link—when at all possible—use your keywords as anchor text. Keyword anchor text that links to pertinent information is great for search engine optimization.
A basic tenant of SEO is that search engines count keywords inside <h1> tags more than they count regular paragraph text. This means that, whenever you can, you should make sure that your headings contain your optimal keywords.
Now only does the text on your site help with your search engine optimization but also the URLs to all the pages of your site. It’s great that you’ve managed to work in one of your main keywords into your domain name, but now you need to make sure that those keywords are part of your page URLs, in order to create maximum SEO effect.
Brad Anderson is the Executive Director and Founder of Fruition. Brad’s focus is supporting Fruition’s team to enable sustainable growth and excellent client satisfaction (EBITDA growth). With a strong statistical background, Brad built Fruition’s in-house software that is used to manage client success.
President & Founder, Tru Family Dental
Marketing, Dependable Cleaners
President & Founder, Family Travel Association