For a long time, it seemed that businesses, especially small businesses, could get away with ignoring social media marketing. Social media was considered something that only kids did. While that may have been true back when MySpace was the dominant social media platform, it isn’t any more. About the time that everyone realized that MySpace was just another place for teenage girls with daddy issues to hook up with sleazy guys who like taking pictures of their abs, along came Facebook and saved us all. Facebook had a clean interface and easy-to-use navigation—both aspects MySpace lacked. And Facebook made it much easier for everyone to actually communicate with their friends and the people they cared about most.
Today, social media is gigantic. Not only does Facebook have over 6 billion users worldwide, but other platforms like Twitter, Flickr, Tumblr, and others boast large amounts of users that share billions of status updates, links, pictures, and more every single day.
Not only that, but—increasingly—users are more open to following brands online. They’ve learned that following a brand can bring them some great benefits, like special deals, coupons, advance announcements, and more. But the real jewel of the crown of social media is that now Google and Bing troll public Facebook and Twitter news feeds for links—data that they use to generate search results. Perhaps this is the most important aspect of social media: you cannot ignore social because of the power it has to easily increase your SEO.
As mentioned before, Google and Bing now scan public social media feeds in order to generate better search engine results. That means that building backlinks just got a whole lot more complicated for any business what wants to boost their SEO. Although getting links posted on other websites and blogs is still an important aspect of SEO, now getting people to share or RT links back to your website is just as important as building an SEO strategy for the rest of the web. In fact, some preliminary case studies have found that backlinks shared by a highly rated and trusted source can really boost the SEO of the website linked to.
If you’re looking at this and thinking that social media is something you need to start concentrating on for your SEO, keep in mind that social media marketing—depending on your business and the amount of interaction you want to generate—can eat up a lot of your time as a small business owner. So it may be worth it to begin outsourcing your social media efforts in order to truly see a positive effect on your SEO.
Here are some reasons you might consider when deciding whether outsourcing your social media efforts will benefit your business and your SEO:
1) Social media will help grow your business
First you have to take a look at your business and think about what types of marketing efforts will generate the type of traffic you want to your site. Are you more local than national? Does your field have a large blogging community? Who is your ideal customer? What image do you want to portray to the world? Now take all the answers to these questions and realize that any social media engagement will increase traffic to your site, which will translate into more conversations. The simple fact of the matter is that today everyone is on social media and just about every niche that exists, exists on social media. There are people out there right now who are looking for the products and services you have to offer. Outsourcing your social media efforts will only help them find you faster and more effectively, increasing your site traffic and SEO.
2) Your social media efforts will increase when outsourced
How many hours are there in a day? A week? A month? How much of that time do you want to spend sitting behind a computer engaging with your customers through social media? The truth of the matter is that creating posts, RT-ing, sharing, responding, building relationships with other business pages, followers, and thought leaders takes time. And it can take more time, the larger following you amass. As your business grows, it makes sense to outsource your social media efforts, so people who specialize in these types of interactions and relationships can take the time to do the work you are too busy to do. As a result, you’ll see more shares and RTs, more backlinks, and an overall increase in SEO.
3) Get better ROI
One of the problems with doing all your Facebook marketing and Twitter marketing yourself is that it is hard to keep track of all the facts, figures, campaigns, click-throughs, and more. If you outsource your social media marketing efforts, you can set goals that professionals can track and deliver on. What was once a vague marketing effort then becomes something that can be tracked and have metrics applied to it. When an independent social media markerter has goals, they’ll work harder to get you the traffic and recognition you need—increasing your SEO all the while.
In the grand scheme of things, it all comes down to one question: Where do you want to spend your time? Do you want to spend it concentrating on what you do best (which is, presumably, NOT social media marketing), or do you want to spend it trying to learn a new profession and new field of marketing? If you would rather sit back and have someone else do your work for you, then it is time to outsource your social media efforts to someone who already knows what they are doing, so they can build your brand, your SEO, and your profits.
Brad Anderson is the Founder and CEO of Fruition. Brad’s focus is supporting Fruition’s team to enable sustainable growth and excellent client satisfaction (EBITDA growth). With a strong statistical background, Brad built Fruition’s in-house software that is used to manage client success.
President & Founder, Tru Family Dental
Marketing, Dependable Cleaners
President & Founder, Family Travel Association