It seems that the older Facebook gets, the more friendly it becomes to marketers. Perhaps, getting close to marketers and providing great tools for Facebook marketing is all part of Facebook’s long-term goal to take over the world. But a rising tide lifts all boats, and if Facebook is on the rise, it is certainly taking brands along with it for the ride.
One of the best Facebook marketing tools has been the Share Button. The share button, used on websites across the web and on your Facebook wall, was a stroke of genius. It allowed people to take content from around the web or on Facebook itself and share it with their social graph at the click of a button. Breaking down the process of sharing a website, blog, or product online into one simple step prompted people to share more often, boosting visibility for innumerable websites, news stories, and companies. But the Share button also had its brother the Like button. Up till now, the Share button specifically shared content on user’s Facebook wall, and the Like button simply posted a small blurb stating that user’s “liked” something—but without the accompanying full link, image, and personalized comment. Now Facebook is breaking down barriers again by condensing the Share and Like buttons into one button: the new Like button.
The New Like Button
Recently Facebook announced that it will be rolling out a new Like button that not only posts a small blurb to your Facebook Wall, but will now function like the Share button, giving user the ability to comment on their “shared” content and giving it a full link as well as image (when available).
This is a great thing for Facebook Marketing efforts. Essentially, Facebook is now letting users comment on the things they like around the web and give all their friends a more prominent news feed item. This boosts the visibility of “likes” and encourages members of a user’s social graph to interact more with the content they’ve shared. As a brand or company, this means that when your content is “liked,” your name and image are more prominent to other users, increasing your exposure and profile. And that is most decidedly a good thing.
Brad Anderson is the Founder and CEO of Fruition. Brad’s focus is supporting Fruition’s team to enable sustainable growth and excellent client satisfaction (EBITDA growth). With a strong statistical background, Brad built Fruition’s in-house software that is used to manage client success.
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