Infographics are cool. They take a lot of interesting or topical information and boil it down into a handful of visuals that is easily sharable across the internet. And they usually show us some cool correlation we’d never seen before or turn conventional wisdom on its head, some times both—and with a bit of humor. It is no wonder that a cool infographic can really drive a lot of traffic to your site, boost your page rank, and help improve your SEO overall.
Good infographics tend to go viral for a day or two, but they may not be easily forgotten, and linking your name with the latest meme being passed around the internet and on social networks is never bad thing. Keep in mind that just about any traffic or high-level mentions by influential people or websites will help you increase your visibility and your SEO, converting into better page rank. If you’ve thought that your website might benefit from the buzz that a cool infographic might generate, here are some ways to go about creating and marketing your infographic online.
If you want to boost your SEO with a cool infographic, the first thing you need to do is think topically. No one wants to see a infographic about outdated information or that doesn’t give insights about something that’s already been rehashed a thousands times in the blogosphere, on Fox News, or on NPR. Infographics that are out of date and not relevant to things currently going on, will not drive traffic to your site nor boost your SEO.
So when you are brainstorming, only keep the ideas that have a very “now” quality to them. Think about upcoming holidays or recent news events, and think about ways you can add your own statistical spin on them.
Just like an out-of-date inforgraphic won’t boost your SEO, neither will a graphic that isn’t well researched or has gaping factual errors. Do your research to make sure that you don’t give any reason for anyone to criticize your work. In that same vein, make sure you have someone else—independent—go over your figures and check your work. A misplaced decimal point could have huge implications for your outcomes and could land you in hot water when the internet nerds sit down and start taking apart your information.
There is myth about writers that places them in lonely towers, isolated in cold rooms, writing words directly from their imaginations, never consulting with anyone until their masterpiece is finished. It’s not true about writers and it’s not true about information design. Writers and designers consult with each other all the time to get feedback on what they are working on and to get suggestions and constructive criticism. And, at the end of the day, writers and designers who gather input from others generally turn out with better products that those who want to do everything in isolation. So, when you are still in your preliminary stages, pass your idea around your organization, get input, and gather suggestions. Some of the criticism might not be good, but a lot of it might be relevant and can help you greatly improve your final product. And a better final product will garner more traffic and help your SEO—which is the whole point to this project.
Now that you’ve thought topically in order to find a great idea for your infographic and you’ve researched it, it’s time to think visually. An infographic will only be effective at boosting your traffic and SEO if it is presented in a visually appealing and interesting way. Think about the theme of the infographic and incorporate eye-catching data visualizations that will enhance the understanding of the data and its overall aesthetic appeal. If it’s just a colored table you put together in Word, don’t expect a jump in traffic. Infographics are about being cool and interesting; so don’t be afraid to push your creativity to come up with something original and unique.
Any piece of good content has been reviewed and edited to make sure it is polished enough for primetime. This should be no different for your infographic. Go over it one last time to make sure everything is spelled correctly and that the data is correct. It’s better for someone within your organization to find a mistake than it is for a viewer to point out your error in the comments. Polish it off; make it snazzy, and post that sucker.
If you truly want your infographic to boost your SEO over the long haul, you can’t simply put it on your company blog and then forget about it. The whole reasons you created the inforgaphic was to boost your SEO, and that means you have to get as many backlinks as you can to your infographic. Use your contact list and PR connections to let everyone know what you’ve published, and try and generate your own buzz surrounding the cool new insights your infographic represents.
One of the best ways to get lasting backlinks to your content is through social media. Primarily, industry blogs are great ways to get good SEO juice flowing back to your site, but don’t forget about Facebook and Twitter. Social networks are the best way to generate a lot of traffic and buzz about your infographic, so make sure your content is easily sharable through social share buttons on your site and an easy embed code that users can grab and put where ever they want to.
Although allowing other users to embed your content on their site may seem counter intuitive to boosting your own traffic, you’ll benefit from the increased exposure and the long-teem SEO love that a permanent embed on someone else’s site will generate for your site.
All-in-all, make sure you take every chance you get to share your content across multiple platforms and with an many people as possible. If you can increase your exposure through this one piece of content, you may generate some continued buzz about your website and company. And that’s where the real SEO power of infographics lies.
Brad Anderson is the Executive Director and Founder of Fruition. Brad’s focus is supporting Fruition’s team to enable sustainable growth and excellent client satisfaction (EBITDA growth). With a strong statistical background, Brad built Fruition’s in-house software that is used to manage client success.
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