Post by Brad Anderson
Magento is a fairly new e-commerce shopping cart that made its debut in 2008. Since then it has quickly become one of the leading e-commerce platforms used on the web today. Magento offers two paid versions, MagentoGo for small businesses and Magento Enterprise Edition for larger corporations. Magento also offers a free and open source version called Magento Community Edition. We’ve found the Community Edition extremely adaptable and able to meet the needs of the majority of our customers who are looking to upgrade or create a new online retail shop. Because it is open-source, many great extensions have been created to extend the functionality of the Magento Community Edition. However, without any upgrades, Magento still offers an impressive list of features out of the box.
With all these features, it’s easy to see why Magento has quickly climbed the ladder to compete with other leaders in e-commerce technology. Without much customization Magento offers a strong set of tools that will help take your online store to the next level. Fruition can help you make your move to Magento by assisting in planning your catalog architecture, creating a cutting edge design, optimizing your products and pages for SEO and developing an e-commerce site that will keep you and your customers happy as your store continues to grow.
Chance Carlin is the Technical Sales Engineer at Fruition. Chance’s career has varied from working in hospitality and sales to owning a video production and web development company. He’s captured live concert footage of Papdosio and The Dendrites, built his first website for a local Denver restaurant called City O’ City, and put together animations for some of Fruition’s largest clients. Now the Technical Sales Engineer at Fruition, Chance is looking forward to being a part of the team that is responsible for keeping the company growing. In his free time, Chance enjoys hiking, skiing, golfing and going to concerts.
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