FOR IMMEDIATE RELEASE — 20 February, 2019
Wilensky will help drive financial automation, increase accuracy and design actionable financial reporting
Denver, Colo. — Technology and digital marketing agency Fruition Growth, LLC, announces that Zach Wilensky is the new Vice President of Finance. Wilensky was previously Fruition’s Senior Accountant and recently assumed the new role.
With over 150 website development and digital marketing clients, Wilensky is responsible for producing accurate and timely financial reporting; managing budgeting and forecasting to ensure Fruition meets financial goals; working with the executive team to provide KPIs allowing them to better manage their teams; and strategizing innovative ways to bill agency clients with ease.
“Fruition offers an impressive array of development and digital marketing services, so I plan to bring my passion for accuracy and automation to help increase its margin and be poised for growth” he said.
Because of his background in implementing automation, Wilensky has partnered with Fruition’s in-house technology and machine-learning specialists to help improve billing processes.
“By building our in-house software tool that will decrease the amount of time it takes to manage our monthly billing, we will increase transparency for clients and be more efficient with our work,” he said. “The time is near, the mission’s clear: We will increase internal visibility of our financials, quickly and easily distribute invoices for the services we provide, and deliver our clients metrics tied to their account.”
Wilensky earned a Bachelor of Science in Accounting from the University of Maryland. He came to Fruition in November 2018 from Mom’s Organic Market in Rockville, Maryland, where he strategized process improvements for efficient automation, as well as built an in-house tool to manage daily cash reconciliation. Optimizing the company’s overall communication and culture was also a passion for Wilensky, and he hopes to also contribute to Fruition’s culture.
Wilensky said, “I’m excited to continue the great work that’s already been done by the team here, because we’re all in this together.”
Fruition marketing builds, grows and protects digital properties to help middle-market companies increase their online presence while reducing risks. Unlike niche agencies who only offer development, marketing or hosting support, Fruition has experts in each service area needed for your company to beat your competitors online.
Lindsay Maynard, Content Manager
Fruition Growth, LLC
616 Speer Boulevard, Denver, CO 80203
As an Email Marketing Specialist, Amber manages clients’ email marketing campaigns from beginning to end. A self-proclaimed Jane-of-all trades, Amber has experience with in-house and agency work, including email marketing strategy, social media management, content creation, copywriting, analysis, optimization, and reporting. Ultimately, email marketing became her guiding passion. She loves diving deep into the psychology of her clients’ audiences and moving customers through the buyer’s journey through email. The blend of strategy, audience segmentation, a/b testing, analysis, and optimization feed her creative yet analytical mind. When she’s not busy crafting the perfect email journey, you can find Amber rock climbing, teaching yoga, creating mandala artwork, and attending concerts.
President & Founder, Tru Family Dental
Marketing, Dependable Cleaners
President & Founder, Family Travel Association