Former Merkle VP of Digital Strategy to head the Denver-based digital marketing agency.
Denver, CO (March 12, 2015) – Fruition, a 12-year-old leading Colorado digital marketing agency, today announced Melanie Davidson will be named president.
Prior to joining Fruition, Davidson was the Vice President of Digital Strategy at Merkle and worked closely with many of their digital clients including Under Armour, Exclusive Resorts and TD Bank. She also led operations for Merkle’s digital strategy practice and built out the company’s email capability.
“Melanie has the managerial skills and focus to lead Fruition’s continued quest to have triple digit growth year-over-year, while maintaining the highest client satisfaction.” Fruition’s founder and CEO Brad Anderson said.
Davidson has 18 years of consumer marketing experience specializing in customer experience optimization, direct response marketing, digital marketing, customer and digital strategy. She has extensive experience in developing digital programs that enhance the customer experience, while also driving performance and ROI. She has a B.B.A in Marketing from Temple University and is an experienced marathon runner, snowboarder, traveler, wife and mother of two.
“I am delighted to take on my new role as president of Fruition.” Davidson said. “We have an exceptionally talented team and exciting roster of over 100 recurring clients across our full digital suite of offerings. I look forward to furthering our position as market experts and bringing new levels of innovation and value to our clients.”
While Anderson will now serve as CEO, focusing on strategic vision of growth and business development, Davidson’s new role will include guiding digital marketing capabilities, business development, client satisfaction and web development.
Founded in 2003, Fruition is a Colorado leader in digital services including SEO, SEM, social, public relations, web development, mobile apps and digital signage. The company has recently been listed as Denver Business Journal’s “Best Places to Work” and INC 5000’s “America’s Fastest Growing Private Companies.” Fruition was also recently featured in The Denver Post’s, Progress Colorado and is a registered service mark.
This post originally appeared on PRNewswire.
Brad Anderson is the Founder and CEO of Fruition. Brad’s focus is supporting Fruition’s team to enable sustainable growth and excellent client satisfaction (EBITDA growth). With a strong statistical background, Brad built Fruition’s in-house software that is used to manage client success.
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