Facebook’s Fan Box is similar to Linkedin’s signature box and the various other tools that link back to ones social profile. The question is, who gains from using the box, is it Facebook or the user? The answer boils down to the lifetime value of the interaction. Is pushing the user to your Facebook profile more valuable than capturing their data right now through a form? That answer varies for every business. For Fruition we know that getting the lead in the door and starting a one on one interaction is more valuable than a new Fan on Facebook, a new follower on Twitter, or a new connection on Linkedin. But your business maybe different. Give us a call or fill out the lead form today and we can help you figure out what works for your business. Just in case you haven’t seen a Facebook fan box before here’s Fruition’s:
Brad Anderson is the Founder and CEO of Fruition. Brad’s focus is supporting Fruition’s team to enable sustainable growth and excellent client satisfaction (EBITDA growth). With a strong statistical background, Brad built Fruition’s in-house software that is used to manage client success.
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President & Founder, Family Travel Association