Running a website is a big job for anyone. Between keeping content up to date, managing programming tasks and just making sure everything works, you can easily devote your whole week to basic website maintenance. But even with everything that’s on a webmaster’s to-do list it’s important to take the time to get your website configured for optimal performance in search engines.
Some people think that just having a website up and out in the virtual world means it’s optimized, but that’s just not the case. More and more websites come out every day, and if yours isn’t putting its best foot forward it won’t have a chance at showing up in search engine results.
So if you want to find out if you should be in the market for some SEO, do a quick scan of your website and ask yourself these basic questions:
Serious search engine optimization involves quite a bit more than making changes to these few on page areas, but reviewing them can reveal how much work is ahead of you before you can claim an optimized page or site.
The time, money and effort you devote to SEO can reap benefits for months or years to come. Organic search traffic is free, stable and usually very consistent, so you’ll see improved traffic and very often much happier users too. Website reviews for SEO can also turn up issues on your site that you might not have otherwise considered, such as conversion optimization and other design flaws, that will give you benefits outside of ranking higher in search results.
Brad Anderson is the Founder and CEO of Fruition. Brad’s focus is supporting Fruition’s team to enable sustainable growth and excellent client satisfaction (EBITDA growth). With a strong statistical background, Brad built Fruition’s in-house software that is used to manage client success.
President & Founder, Tru Family Dental
Marketing, Dependable Cleaners
President & Founder, Family Travel Association