Here at Fruition we run across interesting data sets when optimizing PPC campaigns for clients. From these PPC data sets we have compiled a rough outline of who the top ad spenders were in the last 30 days. We do not have insider data so we utilize a rough guide as to estimated impressions, click through rate (CTR), and estimated cost per click for each individual keyword the advertiser’s ads appear for. Thus, these numbers maybe off a bit but do provide a glimpse into the largest PPC spenders budgets.
With that here is Fruition’s list of the biggest online ad spenders with adwords for the last 30 days.
List of Top Adwords Spenders
Progressive.com $450,000
Expedia.com $424,000
Target.com $399,000
GEICO.com $360,000
Shopping.AOL.com $325,000
Brad Anderson is the Executive Director and Founder of Fruition. Brad’s focus is supporting Fruition’s team to enable sustainable growth and excellent client satisfaction (EBITDA growth). With a strong statistical background, Brad built Fruition’s in-house software that is used to manage client success.
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