By Sara Villegas
Video content is becoming increasingly important for businesses with an online presence. A video-rich site can increase search rankings, and having a video library to fuel your social media content strategy can be very useful. Video content also encourages your audience to interact with your content, both on your website and on social channels.
But have you ever thought about optimizing your video content for search? If not, you might be missing out on a big opportunity. We’ve compiled a list of some bet practices to remember when you are building your video library on YouTube.
Your YouTube Channel
This is where many viewers will get their first impression of your brand on YouTube, so it’s important to make your information clear, branded and useful to your audience. This will also make it easier for potential customers to find your content via search engines, and help build your viewership network. When creating your channel, remember to:
- Fill out all profile fields, such as your username (company name), website URL, location, and description, including keywords where applicable.
- Add links to your other social profiles on Facebook, Twitter, Google+, etc.
- Upload an avatar (profile picture) that illustrates your brand – this should usually be a logo.
- Customize the background color to match your company’s branding.
- Follow or subscribe to other YouTube channels that interest you or share your industry.
- Group similar videos in your libraries into playlists.
Adding Your Videos
Optimizing each piece of video content on your channel is an important part of the process. Again, this will make it easier for search engines – and potential customers – to find your videos online. It will also help your viewers find the content that best fits their needs, providing a better customer experience.
- Add a straightforward video title with keywords where appropriate.
- Geotag the video with the location of your business.
- Add categories and tags that coordinate with your keywords.
- Be sure to make your videos public, and allow comments.
- Set your videos to allow embedding and mobile viewing.
- Create a keyword-rich description of your video, and be sure to include a short description of your company as well.
- Add annotations if appropriate. Use annotations to link to your site or blog post, if appropriate.
- Add a closed captioning transcript to each video. If you do not know how to add a closed captioning transcript to your videos, you can find more information on the YouTube support pages.
Publicizing Your Videos
Now that your channel is set up and your video content is fully optimized, it’s time to send your creations out into the world via your blog and social media channels.
- All videos that you upload the YouTube should also receive their own blog posts.
- Use the closed captioning documents that you created and turn them into transcripts that you can include beneath the video in each blog post.
- Include [Video] at the end of the page title tag, which can help increase clickthrough rates.
- Link to other blog posts or pages using long tail anchor text as appropriate.
- Add a short description or summary above the video, but make sure the video displays “above the fold” in a viewer’s browser.
- Embed the video using the code provided by YouTube, and choose a width that fills the content area of the blog post.
- You may add up to five YouTube-hosted videos to your Google+ Local Places listing.
- Don’t forget to link to new videos as you upload them on your other social channels using the sharing shortcode provided by YouTube.
If you get in the habit of going down this checklist for any new videos you upload, you’ll be optimizing your channel like a pro in no time. A branded channel with a collection of high-quality, useful, optimized and informative video content will make it easier for your potential customers to find your business online and engage with your brand. Who knows – maybe an Emmy is in your future, too!
Would you like help with optimizing videos, establishing a branded YouTube channel or creating a video content library? Fruition is here to help!