Basic Twitter Marketing Concepts for Small Business

Posted on January 23, 2010 • Written by Brad Anderson

Twitter, for many of us, is taking over our lives. We are addicted. We are constantly online. We wonder how we ever existed without knowing what every friend is doing at any given moment. And, we fit the word “Tweet” into casual conversations. Love it or hate it, Twitter is the newest craze in online networking.

While many people use Twitter as a simple social venture, it is also ideal for small business marketing. Twitter marketing allows business owners to communicate products, sales, services, or goods to an infinite amount of existing and potential customers. Twitter marketing arms you with the ability to reach out to literally a world wide web of people.

For the novice, jumping into this kind of networking might seem intimidating, particularly if you are not as well versed in Internet technology as the younger generations. Even if you know a computer like the back of your hand, you may be wondering just how to get started. The following are the basic concepts of Twitter marketing, ideal for all kinds of businesses:

Sales, Sales, Sales: Consumers can’t help it
: they love a sale. But, they can only utilize a sale if they know about it. Twitter is a great way to announce any sales or discounts your company may be offering. Using Twitter to inform your clients is a perfect way to keep existing ones happy and potential ones multiplying.

Branding Made Easy: For many businesses, image is a key to a success. Online image is just as important as print or television image. Twitter is a great way to mold your image, and let your unique personality and objectives shine through. It provides you with a podium to be humorous, insightful, philosophical, or anything else you want to be.

Building a Support System: People who routinely read your Twitter feed aren’t called followers for nothing. One of the best aspects of Twitter marketing is building visible support and enthusiasm for your company.

Posting News: Maybe your company just merged with another or perhaps you just released the latest in cell phone accessories. Whatever the news you want shared, Twitter is ideal. News spreads through Twitter like fire through a gasoline factory.

Keeping Your Clients Updated: You may have news that isn’t exactly “news.” Perhaps you are at a conference in Maui or you are introducing a new blog on your website. Twitter is a way to update your clients on this type of thing: you can keep your clients informed even when you’re not exactly stopping the presses with your bulletin.

Creating with Twitter Buzz: Perhaps the most important part of Twitter marketing can be found in one simple word: buzz. These days, the Internet is where many people turn for everything from weather to sports to product reviews to gossip. Twitter is, for many, as informative a source as CNN. Business is all about buzz, and Twitter gives you the chance to create it.

Twitter marketing is a perfect way to get your name and business “out there.” It’s a free, simple, and, most importantly, affective way to advertise. Try it out and see if consumers become twitterpated with your services.

Brad Anderson

Written by Brad Anderson

Brad Anderson is the Executive Director and Founder of Fruition. Brad’s focus is supporting Fruition’s team to enable sustainable growth and excellent client satisfaction (EBITDA growth). With a strong statistical background, Brad built Fruition’s in-house software that is used to manage client success.

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