Small businesses are the backbone of the economy, and there are millions of small business in the US that employ millions of people, keeping our economy running and our nation wealthy. But in order to survive in the open marketplace, every small business needs visibility. Today, visibility means ranking high in Google search results for the keywords you are trying to capture. The basics of trying to get to the top of search results is called search engine optimization (or SEO). Many large companies hire a specialized SEO services firm to help them boost their page rank, but many small businesses don’t have the money to spend on that type of large-scale effort.
However, booting your SEO doesn’t have to be extremely expensive. Most small business can hire a SEO services firm that offers cheaper packages for local, small businesses, but which may require small business owners to put a little more effort into their SEO strategy themselves. If you are a small business owner, here are a few tips to get you started toward an your own organic SEO strategy.
There are a number of free keyword tools out there (like the Google keyword tool) that will tell you how many average monthly searches there are for certain keywords. Before you start to fill your site text with what you think are the best keywords, run them through the tool and see how many people are actually searching for that term. For example, a lot of small businesses think they need to have their business name prominently mentioned all over their site, but in reality your business name (unless it contains keywords that describe your business directly) is much less important to your search engine optimization than words that describe the products and services you offer.
Search engines love websites that regularly post fresh content. So one of the best ways to boost your SEO is to have a company blog. Company blogs can be updated on a regular basis and can be filled with content that focuses on your business’s industry, including keywords you are trying to capture. If you don’t have the time or expertise to maintain a regular blog, you can find content writers and SEO services firms who will provide writing services for you.
The best way to boost your SEO is to get your name out there on the web with links pointing back to your site. So go out and build relationships with other site owners and bloggers. Start a Twitter marketing and a Facebook marketing strategy to increase your exposure in social media and make it easy for your customers to connect with you. The more people that are talking about and linking to you, the higher and faster you’ll rise in search engine results and generate more business.
Brad Anderson is the Executive Director and Founder of Fruition. Brad’s focus is supporting Fruition’s team to enable sustainable growth and excellent client satisfaction (EBITDA growth). With a strong statistical background, Brad built Fruition’s in-house software that is used to manage client success.
President & Founder, Tru Family Dental
Marketing, Dependable Cleaners
President & Founder, Family Travel Association