In 2013 a new quality metric will take the spotlight when it comes to page quality and search engine ranking. This metric is affectionately known as Author Rank or Agent Rank.
Building Your AuthorRank
Google considers over 200 ranking factors when determining where our sites rank in organic search, so it’s safe to say that they’ll be using plenty of signals to calculate AuthorRank. This is done using rich snippets.
Brands that do not currently have authors with a strong online reputation should conduct author outreach for short-term content. They should also build up the AuthorRank of those within their organization to leverage in the long term. Author Outreach involves:
Author Rank References:
http://www.searchenginejournal.com/seo-in-2013-the-rising-influence-of-authorrank/52346/
http://www.seomoz.org/blog/how-to-prepare-for-authorrank-and-get-the-jump-on-google
Brad Anderson is the Executive Director and Founder of Fruition. Brad’s focus is supporting Fruition’s team to enable sustainable growth and excellent client satisfaction (EBITDA growth). With a strong statistical background, Brad built Fruition’s in-house software that is used to manage client success.
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