Today, Google is considered to be the King of the Interwebs as millions of people use their service in one form or another. For example, they offer free email in the form of Gmail. Most of the ads you see online are served using their ad serving platform. Then there’s the search engine which is what makes Google a household name in the first place.
Webmasters today know Google as not only the search engine to use when looking for things online but something that they have to cater to in the form of search engine optimization in order to make their websites searchable. This is the act of creating a website that Google can easily read and categorize. But even without the whole Google optimization wave taking over the web today, the history of this web search giant is worth learning.
Google’s name if you don’t know yet comes from misspelling the word googol which is the number one followed by a hundred zeros. Sergey Brin and Larry Page, then PhD students at Stanford University in California, took the name from the number as a it is meant to signify the amount of information that the search engine can handle. Another interesting fact about Google is that the first name for it was BackRub.
BackRub was considered by the pair since the search engine they have created is meant to rank web pages on the search results depending on the number and relevancy of sites linking back to them, or the number of relevant backlinks. Before the development of Google, search engines only used to base their results on the number of times the search string is found on web pages.
Before Google.com was purchased by the pair, the search engine can be found under the Stanford University website. The domain was only registered in 1997 and the company was incorporated a year later. The first employee was Craig Silverstein, another PhD student at Stanford during that time.
The advances made by Google for the last decade or so have made using the web easier for people around the world. Imagine using the Internet where search engines base their ranking on how many times the search string was found on pages. Search engine optimization then would be too easy as you can just stuff words in your website and you can ensure that you can rank high for whatever keyword you are targeting. It is safe to say though that that would not happen even if Sergey and Larry had not come up with Google as other people would have had developed a similar technology.
Today, even with Google being the undisputed champion of search engines, the company is still refining the technology behind their web search business. For webmasters, this means they have to work extra hard to make sure that their Google optimization techniques would still work even with Google refining its algorithm every now and then.
Brad Anderson is the Executive Director and Founder of Fruition. Brad’s focus is supporting Fruition’s team to enable sustainable growth and excellent client satisfaction (EBITDA growth). With a strong statistical background, Brad built Fruition’s in-house software that is used to manage client success.
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