A great website design will build trust, share your brand story, and guide users through the marketing funnel. On the other hand, poor web design can erode user trust before visitors even read about your company. About 75% of users make judgments about a company’s credibility based on visual design alone, making design a key aspect in any successful business. To help you design an effective site, we’re sharing 6 website design mistakes you should always avoid – no matter your industry, product, or service.
Your logo is one of the most important pieces of branding on your website, so make sure it stands out. Use a high-resolution version that looks good on retina screens. If you can, use an SVG – this file type can be scaled to about any size and maintain its resolution.
Photos are some of the most important aspects of a site. Using high-quality photos will make your website feel more professional and keep users engaged. Instead of relying on high-quality stock photos, invest in a professional photographer. Sharing professional photos of your building, products, or staff on your site, social media, and email campaigns can increase brand loyalty and recognition.
Many companies make the mistake of using big blocks of copy on their websites. However, most users skim web content and don’t take time to read every single sentence. When writing content, keep it as concise as you can and break up the text with subheaders, bullet points, and other visual cues.
Your site should have clear CTAs that incite action and direct users to the content you’re looking for. When designing your CTAs, keep the customer journey in mind. Someone who is brand new to your site may need a “learn more” CTA to read about your values and services, while someone who is ready to purchase will look for a “buy now” button.
Between smartphones and tablets, users are on mobile devices more than ever. Make sure you capitalize on mobile traffic by building a responsive design that’s optimized for every device, from desktops to tablets and phones.
No one wants their site to have 404 errors, but you should be prepared for them with a great design. A creative and brand-specific 404 error page gives you additional opportunities for:
Great design is at the heart of every successful website. If you’re not sure how your design stacks up, contact us today! Our design team excels at creating visually stunning and effective sites to build loyalty and encourage action.
Ari Scott is Fruition’s Lead UX Designer. With previous experience as both an interaction and UX designer, At Fruition, Ari works closely with clients to understand their business goals and strategies, and helps them decide how to approach their website redesign or product build. Passionate about both data and creativity, Ari’s work strikes the perfect balance between unique design and ease-of-use.
President & Founder, Tru Family Dental
Marketing, Dependable Cleaners
President & Founder, Family Travel Association