Having an active Instagram is a great way to stay in touch with your current customers and to reach potential customers! But if you’re not implementing some best practices for social media, then you might be missing out on the opportunity to really engage with your followers. Here are some tips for creating a cohesive Instagram feed that will stand out from the crowd.
When followers view your Instagram feed, you want them to feel like you’re telling a cohesive story about your brand. A great way to do that is by adhering to a theme in all of your posts. To determine the best theme for your feed, ask yourself the following questions:
Brainstorming these types of questions will help get you on the right track when choosing a consistent theme for your Instagram feed.
A major component of a cohesive Instagram feed is consistency. To accomplish this, you need to choose a filter or editing style that aligns with your theme. For example, you might choose an editing style that is light, bright, and airy to highlight your product against a clean background. Or you might decide that a certain preset really encapsulates the warm, inviting feeling you want your brand to project. Once you’ve decided on an editing style, stick with it to maintain your feed’s consistency.
You want to avoid exhausting your followers with the same content every time you post. For example, a hair stylist’s Instagram feed filled only with pictures of post-processed hair would eventually bore the audience. But by freshening up the feed with a mix of videos, before-and-after pictures, hair care tips, and information about the latest hair trends, the stylist adds more value to the feed – and keeps the audience engaged. If you’ve found that your content is feeling a little stale, consider posting a mix of graphics, infographics, and tips for your audience to engage with. Just remember that the best content for your audience will depend on your brand.
While expanding your content into graphics and infographics is a great way to diversify your feed, you also want to ensure you stay on-brand with your posts. If you have a brand guide, this can be helpful with content planning. By staying within your established guidelines, you can flex your creative muscles with new content while ensuring your posts stick to your company’s branding. So even if you start creating new content, you’ll still ensure your Instagram feed is cohesive.
Planning your content ahead of posting will help keep your feed cohesive, as you’ll have plenty of time to ensure your posts are consistent with your theme, editing style, and branding. You’ll also have time to diversify your content, and create a plan for tackling major holidays and events. And planning ensures that you design your content in a way that fits your theme and contributes to your cohesive Instagram feed.
Having a strategy for developing a cohesive Instagram feed is a great way to promote your brand. If you want to optimize your Instagram content, engage with your current followers, and reach potential customers, contact us today!
As an Email Marketing Specialist, Amber manages clients’ email marketing campaigns from beginning to end. A self-proclaimed Jane-of-all trades, Amber has experience with in-house and agency work, including email marketing strategy, social media management, content creation, copywriting, analysis, optimization, and reporting. Ultimately, email marketing became her guiding passion. She loves diving deep into the psychology of her clients’ audiences and moving customers through the buyer’s journey through email. The blend of strategy, audience segmentation, a/b testing, analysis, and optimization feed her creative yet analytical mind. When she’s not busy crafting the perfect email journey, you can find Amber rock climbing, teaching yoga, creating mandala artwork, and attending concerts.
President & Founder, Tru Family Dental
Marketing, Dependable Cleaners
President & Founder, Family Travel Association