Magento is the most powerful e-commerce platform available. Out of the box, this open-source CMS is packed with powerful features that make it easy to develop and operate scalable e-commerce ventures. Because it is open-source, there have also been many extensions created to extend functionality.
Integrating the right extensions into your Magento store can give you an edge that was missing before. If there’s something you think should be possible within the CMS, often it can be possible with the right plugins installed.
Here are FIVE essential extensions for your Magento site:
In 2004, the word “blog” ranked #1 on Merriam-Webster’s annual “Words of the Year” list. It’s strange to think just 10 years ago, we were only uncovering the wide expanse of a blog’s outreach. Nowadays, if you don’t have a blog of your own, chances are you know someone who does. Because blogs and social media have become integral parts of our lives over the past decade, it’s no surprise that many traditional and online retailers have adopted a content marketing strategy to connect to their client base.
Blogging is good for business. And without a doubt, WordPress is the best choice for managing your blog’s content.
WordPress is to blogging as Magento is to e-commerce.
This WordPress Integration tool seamlessly feeds your WordPress posts to a customizable page on your Magento website, giving you the best of both content management systems. This extension also provides the ability to assign blog posts to specific product pages, as well as products to posts.
(And pssst… It’s totally free!)
For simple products with only a few major configurables, such as t-shirts sold in a handful of sizes, colors, and designs – Magento already has everything you need to list your products.
For complex products, such as custom blinds or custom art framing, with a wide variety of options – MageWorx Advanced Product Options may be required to properly merchandise your product.
This extension allows you to create dynamic product options with parent and child option settings, dependencies and custom CSS classes. The tool is relatively simple to configure, but its ease of use masks its robust capabilities. Enabling this extension makes it possible to provide a personalized shopping experience for your customer and to accurately account for [otherwise-hard-to-manage] inventory.
A data feed manager is essential to the e-commerce owner who wants his or her catalog available for sale via channels like Amazon, Google Shopping, eBay, Bing Shopping, and Yahoo! Shopping.
And what business owner wouldn’t want their products marketed on some of the most frequently-used shopping outlets?
This data feed manager is built to keep your feed optimized and update bots whenever there are changes to your product selection and inventory. You can also create a wide range of rules for managing which products are added or removed from the feed.
Customer behavioral studies provide a striking amount of data in favor of a one-page checkout cart vs. a multi-step layout. Because cart abandonment can make up for huge losses in conversion rates, it’s important to activate persistent cart rules and choose the right layout for your website. In most cases, a one-step checkout is going to have the most significant impact.
Installing a one-step checkout page on a Magento site is easy with this extension from EcomDev. Enabling this checkout module makes the customer process of entering shipping and billing information a breeze, even on a smartphone or tablet!
It never hurts to add another weapon to your SEO arsenal. If you have a Magento store, installing the Advanced SEO Suite is a great way to enhance control over your SEO settings. Even the smallest and seemingly insignificant details matter to search engines, so the ability to change a store’s default settings to comply with current SEO practice is extremely valuable. This extension allows you to adjust everything from canonicals and URL structure to bot filters and site map generation settings.
Post by Taylor Hansen
Jeff Williams is an SEO Project Manager at Fruition. He uses his deep understanding of SEO and internet marketing to guide clients, optimize websites and ultimately improve search rankings. Jeff continues to focus on understanding the technical aspects of SEO factors that affect website rankings in the major search engines. He has recently found a passion in local marketing and helping business carry out effective digital marketing strategies, taking a lead role in developing Fruition’s local SEO services.
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