FRUITIONSM Viral Marketing
Fruition has a wide range of viral marketing programs available for your company.
Fruition’s Internet Marketing services include viral marketing campaigns designed to build word of mouth for your products or services.
Types of viral marketing
Pass-along: A message which encourages the user to send the message to others. The crudest form of this is chain letters where a message at the bottom of the e-mail prompts the reader to forward the message. More effective are short, funny clips of video which people spontaneously forward. Many of these, such as the Cog (television commercial) from Honda began life as TV commercials and have since circulated on the web by word of mouth. The number of people reached in this way is often much greater than the number who viewed the original ad.
Incentivized viral: Offering rewards for providing someone’s address. This can dramatically increase referrals. However, this is most effective when the offer requires another person to take action. Most online contests offer more chances of winning for each referral given; but when the referral must also participate in order for the first person to obtain that extra chance of winning, the chance that the referral participates is much greater.
