Advantages and Disadvantages of Using Facebook for Your Business

With Facebook becoming the most powerful social network as well as most popular social media platform over the internet, it has opened the door for business owners to make a solid base business by strengthening the relationship between them and their customers. Now it’s becoming a very powerful traffic source that you’ll need to have in order to grow your business online. Today Facebook has more than 500,000,000 users, so you’ll be lagging behind if you don’t make use of some of those potential customers. The other great thing about it is that you can implement a great deal of your marketing plans for free via Facebook. Like every service on the internet, Facebook has hundreds of advantages along with a small number of disadvantages. That’s what makes it very popular and very useful, but also a strategy that you should think through before implementing. Quick ideas for Facebook marketing
  • Facebook Contests: Running a contest is fairly easy on Facebook. The typical scenarios include pushing for increased Likes and interactions with users. The pricing for Facebook contests is usually very reasonable. Contact Fruition today to find out more about Facebook contest setup and management.
  • Custom Facebook landing page setup: We’ve setup a lot of custom landing pages for clients. This extends your brand into the Facebook arena and keeps the messaging consistent.
  • Facebook ecommerce setup: In 2011 we generated hundreds of thousands of dollars in ecommerce sales directly on Facebook by extend a few of our clients ecommerce platforms to work directly within Facebook. This allows for a user on Facebook to purchase a product without leaving Facebook. This greatly increased revenue for a few social media clients.
The following image is a screenshot of Facebook marketing that was setup by Fruition’s social media team for Golfzing.
Facebook marketing examples So let’s see the advantages and disadvantages of using Facebook for your business: Advantages of Facebook:
  • Provides you with a very specific marketing plan: This is very useful when doing marketing for your business because you need to choose the right customers for you that are worth your time and effort. With Facebook you can search for whatever specifications you want like age, geographic location, interests…etc. With these powerful search features, you’ll save yourself a lot of time by searching for customers that have an interest in what you’re offering.
  • Great for local businesses: With its very powerful search features, you can filter the lists of your potential local customers instead of spending hours and hours on worldwide customers that have no interest or need for your product or service.
  • Connect with experts: This is a great advantage for your business, as Facebook connects you with professionals in your field so they can help you or exchange valuable information with you.
  • Gives you authority and leverage, with Google and among potential customers: There is no need to go for the old marketing way, because with Facebook you can do your marketing very easily and very fast at the same time. It can also act like a media to leverage your brand and get more authority so users can trust you.
  • Targeted traffic: Facebook is considered one of the most valuable traffic sources available over the internet. That’s because it can provide you with targeted traffic that has an interest in what you’re offering; this will give you a very good conversion rate.
  • Easy way to communicate: It provides you with very useful tools that help you communicate with your customers and share valuable information with them.
These are just few Facebook advantages that can help your business. Now let’s have a look at some disadvantages: Disadvantages of Facebook:
  • You don’t own the information on Facebook. When you spend time and money on Facebook marketing you need to be driving traffic and users to a property that you own. Yes, you are leveraging Facebook to build your business however you do not own the relationships with the users. Thus, you are at the whim of Facebook to determine how, where, and when you can use the data that you generate. Most companies cannot build a successful business just on Facebook they need to drive the users to their own website or app to truly capture the value provided by Facebook.
  • It takes a long time: To use Facebook as a marketing media, you need to be patient, because it takes time and a lot of effort to find interested parties and build relationships with your customers.
While Facebook is a very powerful service which has hundreds of advantages along with a few minor disadvantages, you need to test it for your business in order to decide if it’s good for you or not.
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