Creating an event out of Google Analytics only takes one small extra step. The benefit of getting the Google +1 data in Google analytics is two fold. First, you can segment traffic that +1′s your pages. This can help you determine if this traffic is generating more sales, spending more time on the site, and [...]

Say what you will about Google Plus. It is here to stay. Yesterday, Google rolled out a new integrated search results that incorporates the Google+ network. If you search on something like “unicorn tears” and there are matching results that people in your Google+ circles have clicked +1, it will show you that there are [...]

Last month, Google + rolled out business pages for the social network. With the release of Google + Pages, Google announced, “For businesses and brands, Google+ pages help you connect with the customers and fans who love you. Not only can they recommend you with a +1, or add you to a circle to listen [...]

It seems that these days, social media success is determined by the number of fans you have on Facebook, the number of people who follow you on Twitter, and the weekly growth of your new Google + brand page. And there’s some legitimacy to this – those numbers are the first things that people see [...]

We’ve established that social media is a key to search engine optimization success – with search engines tying a business’s social media presence to search rankings, the increased search-ability of social media platforms, and the movement of internet users to social media sites as their preferred form of interaction with companies they like.  Beyond the [...]

One of the questions we are frequently asked when a client is embarking on a new social media strategy or is tweaking their existing social media strategy is, “How often should we post? And when should we post?” At Fruition, we believe that the best social media is what is natural for your company. When [...]

Ever since Google rolled out Google+, business owners have been eagerly anticipating the ability to use the new social media network to interact with their customers and establish their brand. Over the last few months a few rumors had spread like wild fire about when this feature would be available. Today, Google announced that Pages [...]

The battle between Facebook and Google+ rages on, but in one category Facebook has seemed to be the clear winner, and that’s the use of wall posts. At the outset, it seems that a downfall of Google+ was their failure to implement something akin to Facebook’s public “wall.” This feature, where users craft their social [...]

Here’s an example of how the +1 feature from Google is being integrated into search results. Not only can it impact the algorithm Google uses to display results it can also be used to increase the number of clicks by showing it’s popularity amongst other Google users. The increased click through rate would help ingrain [...]

It’s rare to find a brand in this day and age that doesn’t have a social media presence – whether it is a Facebook page, Twitter account or another niche industry social media site. Companies are hiring firms for the specific purpose of developing Social Media Marketing (SMM) strategies and implementing the SMM plans.  But [...]