Great websites are simple to maintain and highly functional for users. Fruition’s development experts deliver
systems that blend these elements seamlessly across a variety of platforms and devices.
The research and discovery phase is all about learning and merging your goals as a business with the goals of your users. If you have an existing product that we will be rebuilding, we’ll start with quantitative research — such as getting heatmaps and analytics running to identify what’s working and what’s not. If you have an idea for a new product, service or application, we’ll conduct qualitative research to help you strategize.
Once our team understands your goals, we move into the strategy and planning phase. We'll build personas, journey maps and look at competitors in order to see what's successful about their solution and also understand pain points within similar situations. By looking at how users interact with similar products and services, we're able to identify areas in which we can innovate. By mapping out a funnel and running analytics and click maps, we can see where users are dropping off or disengaging. This is especially important for when we enter the design phase, because we want to avoid making the same mistakes.
By having a strategy in place that merges business and user goals, we can employ proven psychological mechanisms to enhance the experience and ultimately influence purchase behavior. This is where design comes in. Depending on the project needs, various steps are taken such as sketching, wire-framing, mood boards, pattern libraries and eventually working prototypes. Each step of the process is evaluated heuristically both internally and with the client. This is essentially a common-sense overview in which participants ask questions about why elements exist and whether they adequately serve their purpose. We don't design to decorate, we design to influence behavior in our users – we're invested in your ROI.
Our process is ultimately meant to bring about a hypothesis to your solution that is then tested and validated later on. One of our favorite things to do with a new site is run A/B tests or Multivariate Tests. These tests are set up live and can target some or all of your traffic. Things that aren't apparent or even logical sometimes affect the behavior on a website. Some examples are button colors that aren't necessarily aesthetically pleasing but seem to grab attention because of the contrast with other site elements.
President, Frame Destination
Marketing, Dependable Cleaners
President & Founder, Family Travel Association