Everyone is looking for that added advantage over their competition in the search engine marketing field. One particular method we use to help our search engine optimization campaigns is to make sure our client’s websites have their URL’s structured properly. You’d be surprised at how much of an increase you’ll see in both your SEO rankings as well as your click-through rates.
It has long been said that inserting relevant keywords into a site’s URLs will provide beneficial results. While the positive effects of this may not be as prevalent today as they once were, it is only just recently that the search-engine marketing world has once again begun to notice the impact of URL’s in an organized, hierarchal manner. Both search-engines spiders and users take URL structure into consideration when making judgments and decisions about a site’s relevancy and authority.
We all know the SEO importance of developing website into categories containing individual web pages full of relevant content to that parent category. It doesn’t matter if your website is a blog full of opinions on sports or politics or an ecommerce site selling electronic gadgets; this sectional category way of organizing a website still applies. The best way is to try and imagine your website broken down into containers full of similar information. Each of these containers would be labeled appropriately with a URL.
A good SEO or website designer would then structure the page URL’s in this same manner. The end result is an easily spidered, organized, and user-friendly website navigation system. Search-engines, such as Google and Yahoo, can easily find each content-rich page and relate it back to its parent category. It also helps that users prefer clean, well-structured URLs when searching for a page.
Structuring a website’s URL’s correctly provides benefits beyond improving search-engine optimization efforts. It can also provide a blueprint for creating paid click advertising or search engine marketing campaigns. A properly categorized website gives a business a head-start in developing the necessary keyword lists to properly construct a paid search campaign.