Intelligent Site Structure for better SEO results

Being an SEO services firm you think we’d always be absolutely 100% perfect with everything we do on our own website. Right? Well, not quite. We recently audited our own website Fruition.net and found that our website structure was less than intelligent. We had allowed categories to multiple and internal linking to get sloppy. So to go from an unintelligent website structure to one that absolutely gets eaten up by the SERPs we’re completely reorganizing the site. We all created some new metrics to monitor how internal linking and site structure impacts keyword rankings. As we gather the data we’ll share here on our SEO blog.