Google vs Bing! – Google Sets the Trap – Bing! Gets Honey All Over its Face
Google just announced that they caught Bing! copying their search results. What’s not so surprising is this is the first time Google has actually tried to set this trap. As first mentioned at SearchEngineLand.com, Google engineers noticed that Bing! search results were identical to Google’s for real hard misspellings. Google prides itself in having the best misspelling recommendations. Matt Cutts even predicted in 2009 that eBay would improve their profits by improving their spelling engine. That goes to show you that the Google search quality had misspellings of keywords on their priority list for quite some time.
Google set the trap by sending some engineers to their home networks, doing searches on Google for obscure keyword phases, with the Bing! toolbar turned on, and then watched to see if Bing! catch up with Google’s results. Sure enough some very odd misspellings where there were only a hand full of “correct” listings popped up in the Bing search results.
Just goes to show that even if you’re doing search engine optimization for Bing! that Google is still king. But I must say I do like Bing!’s layout, it sure beats the Google Places integrated search results.
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