Google Search Personalization Off the Charts

We’ve all seen Google search personalization in action. You search for “cosmetic surgeon” and you get back a bunch of local doctors. In years past, the local search integration into a generic term was pretty minor but now geographically tagged local search results are competing with major national players like never before. This is making it harder for the larger sites to increase their traffic and more important than ever for local companies to focus on their primary markets.

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