All businesses in the internet age realize that one of the best ways to improve their sales and drive more business to their website is to come up on the first page of a Google search. It is no longer okay (or advisable) to simply pay for a listing in the local yellow pages. If [...]

Not only are there a lot of misconceptions about how best to design your site for search engines, but there is a large misconception about SEO in general. There are those in the tech community that think SEO is a bunch of tricks and that all SEOs are unethical scammers who trick search engines into [...]

I’m in SEO, now. SEO is cool. We all know that the pinnacle of cool is to be an SEO: the extravagant parties, the supermodels, private jets—you know the routine. SEOs do what they want, when they want to, and get paid oodles of money for it, right? Well, maybe that’s a bit of an [...]

Classic Cars and Lemons: How Do Your View Your Website SEO? What kind of car do you drive? How do you treat it? Do you view it as a something that needs to be taken care of constantly in order to run well, or do you view it as a necessity that only needs to [...]

For a long time, it seemed that businesses, especially small businesses, could get away with ignoring social media marketing. Social media was considered something that only kids did. While that may have been true back when MySpace was the dominant social media platform, it isn’t any more. About the time that everyone realized that MySpace [...]

For those people and businesses outside the SEO world, SEO can be a tricky thing to figure out. In fact, a lot of small business owners, think they know what SEO is, but are sadly self-deceived with out-dated modes of thinking and misinformation. Nevertheless, they look at the price tag of SEOs and decide that [...]

In basic marketing terms, the more you can get potential customers to see your name, recognize, you, and know what you do, the more likely they will be to buy your products or services. This is one of the reasons you see so many advertisements for Coke and Pepsi. In order to move their profits [...]

What is content? Content is something that you use to fill up a container. It is the substance of a vessel or a shell. For your website, content is the stuff that draws site visitors in and persuades them to stick around, buy products, or leave comments. It is also the part of your site [...]

The world of SEO is always changing, although it seems to be moving at a much faster pace the last few months than it has for a while. With the introduction of the farmer/panda update and the expansion of search algorithms into the social media space, the SEO toolbox has gotten pretty crowded. And SEOs [...]

Although keywords are not the end-all-be-all of search engines optimization. They do play a crucial role in getting your site noticed and indexed by Google. Although it seems that the big search engines are placing more emphasis on off-site content and “authority” than they have in the past, on-site content is still important, and that’s [...]