Team

The people behind the platforms

Engineers, designers, and strategists who build production AI for enterprises, airports, and government agencies.

Leadership

Brad Anderson

CTO / Founder

Brad founded Fruition in 2003 and has spent decades leveraging technology — from the .com boom to blockchain to AI — to solve problems that matter for enterprises, airports, and government agencies.

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Christy Anderson

Executive Director / General Counsel

Christy has served as Fruition's General Counsel since 2014 and assumed the role of Executive Director in 2024, bringing 12 years of experience from Bryan Cave LLP.

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Jim Collins

CEO

Jim brings 18+ years in digital marketing and sales leadership to Fruition, including six years as senior director at LivingSocial leading North American growth.

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Lynne Craig

VP of Digital Marketing

Lynne brings 15+ years of digital marketing experience across healthcare, ecommerce, hospitality, and nonprofit, known for data-driven solutions and strong client partnerships.

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Sallie Wright Serene

VP of Delivery

Sallie Wright oversees successful delivery of client projects and operational excellence, bringing an empathy-based, data-driven approach to project delivery.

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Build Team

Engineering, design, and project delivery

Ari Scott

Lead UX Designer

Ari is Fruition's Lead UX Designer, creating innovative and user-friendly website and application designs that balance unique design with ease-of-use.

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Ana Baldinger

Senior UX Designer

Ana is a versatile UX/UI and Product Designer with a background spanning healthcare, fintech, and B2B SaaS — bringing clinical empathy and data-driven design to every project.

Andrea Cividini

Senior Developer

Andrea builds and develops web solutions for Fruition's clients, bringing nearly a decade of Drupal expertise and regular open-source community contributions.

Chelsea Kendrick

Senior Digital Project Manager

Chelsea oversees complex digital projects from conception to completion, ensuring delivery on time, within budget, and to the highest quality standards.

Dana Cunningham

Director of Project Management

Dana leads cross-functional teams to deliver exceptional digital solutions, managing complex web development and digital marketing projects from conception to launch.

Hung Do

Developer

Hung creates innovative web solutions and applications with expertise in multiple programming languages and frameworks, bringing a methodical approach to development.

Lockard Simpkins

Visual Designer

Lockard creates intuitive, engaging user experiences using design thinking and user research, building digital experiences that are both beautiful and functional.

Matt Guthrie

WordPress Developer

Matt brings 7+ years of WordPress CMS experience building custom digital solutions, also integrating decoupled solutions with Next.js, React, and Vue.

Matthew Mattox

Developer

Matthew builds custom web applications and solutions across various industries, passionate about clean code and emerging technologies.

Mike Archuleta

WebOps Specialist

Mike oversees technical support operations ensuring exceptional client service, focused on resolving issues quickly and maintaining high satisfaction.

Tony Diaz

WebOps Lead

Tony is the main point of contact for web administration, bringing 20+ years of customer service experience and championing Fruition's LAST ethos.

Grow Team

Marketing, strategy, and business development

Andrew Krom

Paid Media Strategist

Andrew provides actionable insights into paid search campaigns with deep expertise in competitor research, audience targeting, and emerging ad technologies.

Chelsea Watson

Account Strategist

Chelsea focuses on building strong client relationships and ensuring successful digital marketing campaigns that drive measurable results.

Emma Bisogno

Sr. Account Strategist

Emma works closely with clients to ensure their digital marketing initiatives are successful, bringing a client-focused approach to strategic planning and execution.

Hanna Isaacson

SEO Strategist

Hanna executes comprehensive SEO strategies to help clients improve their organic search performance, with expertise in keyword research and content strategy.

Patrick Scott

Director of AI Strategy + SEO

Patrick leads Fruition's AI initiatives while ensuring top search engine rankings for clients, with deep expertise in both AI strategy and search optimization.

Jenna Northcutt

Senior Proposal Specialist

Jenna supports business development by creating and managing proposals for partnerships and RFPs, with a background in account management and proposal writing.

Jill Versch

Proposal Specialist

Jill creates compelling proposals to win new business opportunities, translating complex technical solutions into clear, persuasive narratives.

Jon Shah

Lead Digital Solutions Architect

Jon brings a diverse background to digital solutions architecture, helping clients understand how Fruition's capabilities align with their business needs.

Rachel Clark

Lead Paid Media Strategist

Rachel leads paid media strategy at Fruition, managing campaigns across Google, Meta, and LinkedIn to drive measurable growth for enterprise clients.

Will Martin

Technical Sales Engineer

Will bridges the gap between technical capabilities and business solutions, translating complex technical concepts into clear business value propositions.

Zack Weinstock

SEO Strategist

Zack develops and implements comprehensive SEO strategies with expertise in technical SEO, content optimization, and search analytics.

Amanda Smiley

Content Strategist

Amanda brings six-plus years of writing, editing, and integrated marketing experience to help clients find their authentic voice — leading Tone and Voice workshops and crafting stories that connect with real audiences.

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