Keyword research has been used for several years to determine which keywords are prime for optimization. By analyzing the competition (sophistication of optimized traffic) vis a vis the traffic (raw searches), Fruition is able to determine which words to optimize a site for. This optimization can also be used to understand product demand and has even been used to predict how well a movie will open and the effectiveness of viral marketing campaigns.

Keyword research does more than highlight search terms for the generic words such as “marketing,” “seo,” “doctors,” “lasik,” etc., instead it pulls out the relevant keywords that will produce higher conversion rates and a higher probability of achieving first place rankings. Keyword research is useful for off line marketing as well.

Off line uses of keyword research

More and more brand managers are realizing that keyword research has great value and has been adopted by off line marketers and product managers to determine trends in the market place.

Common uses of keyword research 

Here are some common uses of keyword research:

• Analyzing what your visitors are searching for.
• Developing new products.
• Predicting demand.
• Analyzing the seasonality of your business.
• Geographic expansion analysis
• SEO and PPC ROI

If you are interested in having keyword research performed for your company please contact Fruition today.