Use of an outside SEO agency results in a greater increase in traffic
Marketing Sherpa’s study concluded that outside SEO agencies produce a greater increase in organic search engine traffic vis a vis in house search engine optimize strategies. This makes sense, outside SEO firms are focused on one goal, getting higher rankings for their clients. Where as in house web teams are usually loaded up on design, marketing messages, and technical issues which divert time and energy away from SEO. In addition, outside SEO agencies typically have more experience and knowledge about the best practices for search engine optimization.
