Brad Anderson Assuming that you already have a site all set up and ready to serve your visitors, have you thought about what to do next? Of course you want people to visit your site because creating a site without people visiting it would be kind of pointless. Now, there are two choices for you to get traffic which we hope will buy your product or service, or at least to have a look around. Search engine optimization (SEO) is one and the other is social networking. Confused what to choose between the two? Which is better? Let’s take a look at each first before you make your decision.
The How
Search engine optimization covers a lot of things, but it boils down to mainly two things which are: on-page optimization and off-page optimization. The former is all about making your site search engine friendly with the right content and proper linking throughout the pages. Off-page on the other hand deals with creating links going to your website. With plenty of quality links going to your site, search engines would infer that you have something good to offer since sites are referring to you.
Social networking is all about, well, networking. It’s like “word of mouth” advertising – except it’s online. If you know some people that know some people that know some other people too, imagine if all those people visited your site. That is the premise for social networking being used to generate traffic. So, you have to go to sites designed for networking and meet new people, gain their trust, and refer them to your site, then also ask if it would be okay for them to share your site to their friends.
The Potential
With SEO, your main goal is to reach the top of search engine result pages. If you are ranking well for a keyword or phrase which gets millions of searches per month, the chances of you snagging a healthy part of that figure would be very high. If you own the top spot for a popular keyword, then the potential to generate traffic is huge. Also, what if you are ranking well for two keywords? Three? Ten? Ten thousand?
With social networking, you start small. Let’s say you started with one person and that individual really liked your site and he told a couple of his friends to check your site out. And then, the two friends also loved your site and also referred a couple of their friends. Your site’s traffic has the potential to grow exponentially in a short amount of time. Also, what if you started networking with two people? Three? Ten? Ten thousand?
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