How does SEO fit into your organization?
Search Engine Optimization (SEO) has been tainted by the spammers and others who are simply out to trick search engines into ranking pages that are not relevant, above other websites which contain truly useful information. This is unfortunate because SEO is able to increase the visibility of ones website for a fraction of paid advertising. If the lifetime value of SEO is factored in, SEO is still the most affordable advertising/public relations vehicle available.
Is Search Engine Optimization Advertising, Marketing, or Public Relations?
SEO can easily fit into all ones marketing or public relations agenda. Marketing because SEO provides increased traffic through additional content and link building and PR because it allows individuals to find your company’s website more efficiently than a non optimized website.
What should one budget for a successful SEO campaign?
The budget largely depends upon the size of ones company. Typically, the larger the entity, the more sophisticated the products or service offerings are, and the more competitive the industry is. As with all forms of marketing or PR, SEO should be a percentage of ones total marketing budget.
Does Fruition handle all SEO or simply work with in-house marketing and web teams?
Typically, for enterprise class businesses, Fruition takes on a consulting role working with in-house web developers, marketing coordinators, and public relations to ensure the company’s message is delivered in a concise manner. For smaller businesses, Fruition performs all SEO tasks including programming.
