Search Engine Optimization Affiliate Landing Page
Search Engine Optimization
What is SEO?
SEO is Search Engine Optimization. It is the process of improving your website to increase the number of visitors your website receives. For example, the higher your website ranks for a keyword the more likely you are going to receive more traffic. Fruition ensures your website ranks as high as possible for the proper keywords. The proper keywords are determined by keyword research, which is explained below. Each of our SEO campaigns is custom tailored to meet your business needs.
Achieve higher rankings in all major search engines
Fruition guarantees higher rankings in all major search engines including Google, Yahoo and MSN.
No Long-Term Commitments
For most projects Fruition does not require a long-term contract. Instead, Fruition performs only the services you request at an agreed-upon rate.
No Secrets, Just Results
Some firms claim to have search engine “secrets” that will propel you to the top of the rankings but their techniques can actually get you blacklisted from the search engines. Fruition will let you know exactly what we are doing, with easy to understand updates. Improved rankings take time and systematic execution. Fruition provides the expertise you need to see results that are long lasting. Fruition will report all SEO activities on a regular basis with transparent reporting so you can see exactly what SEO services are being executed on your behalf.
Options for Small, Mid, and Large Businesses
Businesses of any size can benefit from Fruition.net’s professional Internet marketing services. Fruition strives to understand the unique challenges facing your business. Fruition always works with your in house web designers (if you have in house designers) in order to create a custom internet marketing strategy that is right for your business.
Search Engine Optimization (SEO) is the act of optimizing a web page so that it ranks higher in the organic (non-paid) listings of search engines. The major search engines to focus your SEO efforts on include Google, Yahoo, MSN, and ASK. This optimization is both an on-site and an off-site task. Generally, SEO can be broken down into two distinct but related “wings” designed to elevate the status of your site:
- On-Site Search Engine Optimization
- In-Bound Link Building
Each of these two wings is critical to success and are included in Fruition’s comprehensive SEO programs. Each is also comprised of several different tactics informed by our overall strategy for success. During the proposal process we will tell which tactics and what amounts of each your site needs for a successful campaign.
Search Engines are “crawler-based” because they “crawl” or “spider” the web and create their listings automatically based on what they find. Our Search Engine Optimization (SEO) Blueprint provides a comprehensive, step-by-step guide outlining how to improve your search engines rankings. We identify any potential problem areas and highlight areas for improvement. This is not generic information that you can find elsewhere on the web or in books. This report details specific improvement areas that are customized for your site. You can perform the work in-house, or we can optimize your site for you.
An Overview of Fruition’s E-Commerce SEO
Fruition optimizes e-commerce websites for companies just getting online or for companies that need to improve their existing e-commerce or website to increase the level of traffic and conversions. Fruition is a Denver based company serving companies in the U.S., Mexico, and China.
SEO for organic keywords (unpaid) is the most complicated task for any online marketer. The first component of an SEO campaign is researching the proper keywords to target. Without the proper research, results are guaranteed to be negligible.
Fruition’s SEO includes new content, site optimization, keyword research, and link building. These four tasks make up the core of a successful SEO campaign.
1. Initial Consultation
Fruition begins each project by meeting in-person or over the phone to define your product or service, competitive landscape, and goals with your Search Engine Marketing (SEM) campaign. This lays the groundwork for the next phase which is keyword research.
2. Keyword Research
Your Internet Marketing efforts will be in vain if you fail to target the proper keywords. For example, there would be absolutely no benefit for an auto dealership located in California to be listed #1 under “Ford dealership in Colorado.” Alternatively, trying to secure the #1 spot for “Ford dealership” would be cost prohibitive due to competition from sites with more established SEO campaigns. Thus, Fruition’s keyword research finds keywords that will produce great results in the fastest amount of time. Your goal should be to use the right keywords to attract the right customers. Therefore, targeting the right keywords is the cornerstone to your Internet marketing efforts. Knowing which keywords to focus on will help you:
- Improve search rankings by modifying your existing pages
- Jump start your paid internet advertising campaigns
- Incorporate these keywords throughout your entire marketing efforts (press releases, white papers, marketing materials, downloadable PDFs, etc.).
At Fruition.net, we utilize a multi-step process which includes: brainstorming keywords related to your business; analyzing competitors and similar businesses to see what keywords they target; utilizing keyword research tools (including a database of actual search queries compiled over the past day, week, month, and year); and employing lateral and thesaurus searching to uncover the best terms. The goal is to identify those keywords that uniquely relate to your business and are currently being used by visitors to major search engines.
At Fruition, we are experts at keyword analysis and will uncover the best terms to target for your business. We wil work with you to create a listing of top keywords grouped into related categories.
3. Website Content Development
Fruition’s professional website copy writers can create new content that is highly valuable to your site resulting in new visitors and improved conversion rates. All website content developed by Fruition takes advantage of our Triple Edit service to ensure the highest quality. All writers are native English speakers with degrees from major universities.
4. Website Optimization
There hundreds of variables that go into determining a page rank. The search engines evaluate elements such as titles, body text, image alt tags, in-bound links and other factors when determining your ranking. Fruition.net’s experts can modify page titles, hypertext links, link text, alt text, body text and meta tags. We will present suggestions on new pages, and analyze your navigation structure and site layout. We will check your site’s current visibility in the major search engines, and identify any potential problems that may be preventing your site from achieving higher rankings.
5. Ethical Link Building
Link building is one of the most challenging aspects of SEO. It is important to get as many pertinent links as possible – enough to overcome your competition. In order to generate powerful and long lasting links it is important to use the right mix of tactics as well as offer something of value online. We will help you evaluate every aspect of your business and online presence to generate the links you need for a successful SEO campaign.
The importance of tracking software to highlight the value of a customer is very important. It may turn out that a certain keyword phrase produces better initial conversion rates, but the individuals purchasing that particular product do not turn into repeat customers. Thus, multivariate regression analysis is useful to determine the value of each keyword.
SEO campaigns take 21-90 days for solid results to appear for established sites. Results for new sites depends upon several factors.
SEO time requirements: ~30 hours first month, then ~20 hours a month.
To get started on an SEO campaign for your company order Fruition’s SEO services online or contact us for more information.
Please view our SEO pricing information page.
Get started with your SEO campaign today. Order SEO services online or contact us using the form below.