Internet Marketing for Real Estate Agents
Every realtor should consider internet marketing - specifically SEO and PPC as a critical elements of their marketing success. Across the board, a significant proportion of potential new clients in the real estate market, looking to buy or sell a home begin their search for a real estate agent online.
Driving these searchers to your website through our Real Estate Agent Marketing Services is our first goal. These people are self-qualified buyers of your services, who are seeking you out. That's what makes Search Engine Marketing so successful - these are not just window shoppers, these are motivated buyers and sellers on the cusp of making a decision to hire a realtor.
Marketing ROI for Real Estate Agents
Within 8 months of starting real estate marketing services the average real estate client is generating 50 new leads per month through their own website(s) - that is a dozen per week - as a direct result of our efforts.
This typically results in up to 6 new clients and $30,000 in additional revenue per month.
Why Are Top 10 Results Important for Real Estate Agents?
When we say “top 10 results in Google” we are referring to the non-paid results, see Ex. 1 to the left.
This is what internet marketing for real estate agents is all about. It is critical to appear in the Top 10 search results in Google (and all search engines) because these are the results that show up on the 1st page of a Google search, this is typically the only page that people look at when using search engines to find real estate agents.
Our real estate marketing service aims to initially capture top 10 keyword positions and eventually push your site into the top 3 positions in Google, Yahoo and MSN for a variety of keywords relevant to your real estate business.
How Many and Which Real Estate Keywords Will You Target?
For our typical real estate marketing client, we target hundreds of keyword phrases and combos.
Picking keywords is the first step of our process. We work with you to find the right keywords for your business. When selecting keywords we consider traffic levels, likely conversion rates based on experience and what types of clients you are seeking.
Keyword phrases that get the most and best traffic include the city or cities in which your business operates, as well as the types of property sales you would like to be involved in. Our real estate internet marketing services can target any term. The best keywords are typically formed like this:
Los Angeles real estate
Los Angeles real estate agent
Los Angeles luxury real estate
Los Angeles condos
How Do I See the Results of my Real Estate Marketing?
You will see the results on a daily basis through increased lead generation and in a variety of monthly reports including: Keyword Position Reports, Project Status Reports and Traffic Reports.
This is an example traffic report:
How Much Do Your Real Estate Marketing Services Cost?
We offer 3 levels of service, the recommended level for you is dependent on your market.
1. Basic Comprehensive SEO Services: $1,500/mo
2. Mid-Tier Comprehensive SEO Services: $3,500/mo
3. Top-Tier Comprehensive SEO Services: $5,500/mo
What Efforts do Your Real Estate SEO Services Include?
Our Search Engine Optimization services for realtors are comprehensive in scope and include everything needed to make your campaign a success:
1. Keyword Research and Strategy Development
2. Onsite Optimization of Code and Content
3. Extensive, Quality, Relevant Link Building Campaign
4. Analytics Install and Monitoring
5. Conversion Optimization
This is everything you'll need for a successful organic search campaign.
What is SEO or Search Engine Optimization?
Search Engine Optimization is the process whereby a site is optimized to be indexed by search engines for targeted terms. These targeted terms should be applicable to the given business, in this case real estate, and can be viewed as a method of lead self-qualification.
This is a particularly effective form of real estate marketing because of the self-qualifying nature of search marketing and because the volume of search in the real estate market is robust and continues to increase.
We also offer PPC Marketing for Real Estate Markets - see below.
What is PPC or Pay-Per-Click Marketing for Real Estate?
Pay Per Click Marketing refers to buying text ads in search engines. It can be a very effective form of marketing if done correctly, though our clients typically experience a higher ROI from organic search (or SEO). We also provide PPC Management services. You can contact us through the same number or contact form, just let us know that you are interested in PPC. Through PPC marketing in Real Estate we are able to target searchers in your geographical area who do not include a localization term in their search phrase
We can also help you build a great website that works well for SEO and converts visitors to your site into leads so you can build your customer pipeline. For an example of the type of site we can build for you, see the link below. This is a real estate site we designed and built.
For a free consultation regarding internet marketing for real estate agents, fill out the contact form above or call us at: 303-862-0426
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