Internet Marketing for Lawyers & Law Firms
How Does Our Zero-Risk Guarantee Work?
Our Zero-Risk Guarantee for Attorney Internet Marketing means:
1. You pay $0 up-front
2. You pay only if top 10 results in Google are acheived
3. You continue to pay only if top 10 results are maintained
This special offer is only available to Lawyer and Law Firm Marketing clients.
What Kind of Return Should I Expect on Internet Marketing for Attorneys?
Within 8 months of starting law firm marketing services our average client is generating 50 new leads per month through their own website(s) - that is a dozen per week - as a direct result of our efforts.
This typically results in up to 6 new clients and $50,000 in additional revenue per month.
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Why Are Top 10 Results Important for Law Firm Marketing?
When we say “top 10 results in Google” we are referring to the non-paid results, see Ex. 1 to the left.
It is critical to appear in the Top 10 search results in Google (and all search engines) because these are the results that show up on the 1st page of a Google search, this is typically the only page that people look at when using search engines to find attorneys.
Our attorney marketing and advertising service aims to initially capture top 10 keyword positions and eventually push your site into the top 3 positions in Google, Yahoo and MSN for a variety of keywords relevant to your practice and specialties.
How Many and Which Keywords Does Lawyer Marketing Target?
For our typical law firm client, we target hundreds of keyword phrases and combos.
Picking keywords is the first step of our process. We work with you to find the right keywords for your practice. When selecting keywords we consider traffic levels, likely conversion rates based on experience and what types of clients/procedures you are seeking.
Keyword phrases that get the most and best traffic include the city or cities in which your practice operates, as well as the procedures you perform. The best keywords are typically formed like this:
New York lawyer
New York attorney
New York criminal lawyer
New York securities lawyer
How Do I See the Results of My Law Firm Marketing?
You will see the results of your new Lawyer marketing campaign on a daily basis through increased lead generation and in a variety of monthly reports including: Keyword Position Reports, Project Status Reports and Traffic Reports.
This is an example traffic report:
How Much Does Attorney Marketing Cost?
We offer 3 levels of service, the recommended level for you is dependent on your market.
1. Basic Comprehensive SEO Services: $1,500/mo
2. Mid-Tier Comprehensive SEO Services: $3,000/mo
3. Top-Tier Comprehensive SEO Services: $4,500/mo
What Efforts do Lawyer Marketing Services Include?
Our Search Engine Marketing services are comprehensive in scope and include everything needed to make your campaign a success:
1. Keyword Research and Strategy Development
2. Onsite Optimization of Code and Content
3. Extensive, Quality, Relevant Link Building Campaign
4. Analytics Install and Monitoring
5. Conversion Optimization
What is SEO or Search Engine Optimization for Lawyers?
Search Engine Optimization is the process whereby a site is optimized to be indexed by search engines for targeted terms. These targeted terms are applicable to the target business of the law firm utilizing the service, in this case legal services that the firm offers, and can be viewed as a method of lead self-qualification.
This is a particularly effective form of law firm marketing because of the self-qualifying nature of search marketing and because the volume of search in the legal services market is robust and continues to increase. This means that you'll continue to see increased returns on your investment over time and that you can target the exact type of clients you want.
SEO Marketing for Lawyers is the service guaranteed in this offer - we also offer PPC Marketing - see below.
What is PPC or Pay-Per-Click Marketing for Attorneys?
Pay Per Click Marketing refers to buying text ads in search engines. It can be a very effective form of marketing if done correctly, though our clients typically experience a higher ROI from organic search (or SEO), it is a great complement to organic search marketing for lawyers, allowing attorneys to target the widest relevant audience. The most significant benefit of PPC marketing for lawyers is the ability to geo-target searchs. We also provide PPC Management services. You can contact us through the same number or contact form, just let us know that you are interested in PPC Marketing for your law practice.
For a free consultation regarding marketing for attorneys and law firms, fill out the contact form above or call us at: 303-862-0426