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Home > Overflow services > Blog article: E-mail marketing

E-mail marketing

FRUITIONSM E-mail Marketing

Fruition can setup your e-mail marketing campaign for both internal custom lists and outside lists.
Internal E-mail Marketing
 Usually, the e-commerce software has marketing software built in. After the creation of a template, the process is simple.

Outside e-mail marketing
Purchasing or leasing list for sending out of campaigns. Typical conversion rate less than .005%.

CPA or eCPM cost structure
The Action in CPA can refer to a lead or sale. It is more common to see Effective Cost Per Thousand (eCPM) deals now where the effective rate of the ad is averaged out. Conversion rates of less than .0001% are typical.

The down side to any mass marketing campaign using outside lists is negative feedback from angry recipients of the emails and potential liability from Can-Spam and other federal anti-spam laws.

Time & Expenses

  • Advertising Expenses are set by your budget.
  • E-mail marketing for internal and external list management and optimization requires ~20 hours a month.

    • This entry was posted on Friday, January 19th, 2007 at 5:38 pm and is filed under Overflow services. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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