Real Estate SEO
Internet marketing for real estate agents is one of the most efficient and cost-effective ways to find new clients and advertise your real estate listings. Real estate online marketing optimizes your website’s content for search engines and allows you to target internet users looking for listings or real estate brokers in your area. Real estate internet marketing promotes and improves your websites content in order to ensure that your website ranks high in the search engine results.
How Search Engine Optimization for Real Estate Agents Works
Real estate internet marketing works to target users who go online to do research or find information using a search engine like Google or Yahoo. To find what they are looking for, they will type in keywords that closely match the information they are interested in.
For example, if someone is looking for real estate agents in Austin, Texas, he or she may type in “real estate agent Austin, TX.” Then the search engine will scour the internet to find the websites that best match this query. Real estate agent online marketing starts with making sure that the websites have these keywords listed in their meta data and contain those keywords throughout the content. Realtor online marketing optimize website content so that they get the most visits from internet researchers using search terms.
Search engine optimization (SEO) is a strategy by which you configure your website’s content so searchers looking for a real estate agent or the real estate services you offer will see your website high up on the search engine results list. By including keywords like “real estate agent,” “homes for sale in Austin Texas” and “real estate brokers in Austin Texas” throughout your site you can start pushing more internet traffic to your site.
Geo-Targeting Vs. Location Keyword Searches
Real estate internet marketing can identify people who are searching for a real estate broker or real estate listings in your area but do not identify a city name or location as part of their search terms. With realtor online marketing, it is possible to identify where these searchers are located based on their IP address. So, anyone who types “real estate broker” into the search field of a major search engine and is located a certain distance from where you provide real estate services will also see your website come up in the results list.
Real estate agent online marketing has become increasingly relevant as competition for new real estate listings continues to heat up in major markets across the United States. Realtor marketing campaigns that incorporate a variety of strategies in search engine optimization and online marketing are the best approach for getting an ongoing stream of new client leads. One of the benefits of online marketing for real estate agents is that these leads are all highly qualified. Remember, the people you are targeting with your internet marketing are specifically looking for you.
What Real Estate Agents and Real Estate Brokers Should Expect from SEO and Internet Marketing Campaigns
Our number one goal for your SEO and internet marketing campaign will be to find very targeted leads looking for the real estate services you provide and then push them to your website. These targeted leads are any internet searchers typing in keywords like “real estate agent,” ”real estate listing,” “homes for sale,” “selling homes” plus the city in which your real estate office is located into any of the major search engines.
We consider these leads as “targeted” leads because they will pre-qualify themselves when they use those search terms. Since they are so highly targeted, the conversion rate for these leads will be very high compared to other unqualified leads.
To prepare your website, we will ensure that all the keywords your potential clients would type into the search engine are included throughout the website copy and also included in the appropriate meta data for the site.
The Ongoing ROI of Real Estate SEO Marketing
The best part about SEO and internet marketing for real estate firms and real estate brokers is that the ROI consistently increases rather than diminishes over time. While other marketing programs require that you continue investing in newspaper advertisements or direct mail, your one-time investment in SEO marketing will actually get your more qualified leads in month six than in month three – without spending any additional money. Plus, you own the marketing vehicle you are using.
Detailed Reporting to Track Your Real Estate Firm’s SEO Marketing
Another great benefit to increasing real estate client leads through SEO is that everything can be tracked. We can tell you exactly how your program is working and how it is improving your real estate business, including:
- Where each new website visitor is coming from
- What pages of the site the visitor looks at
- How many new visitors turn into a lead
- When leads are generated through phone calls
All of this data at your fingertips means that you don’t have to do any guesswork when it comes to determining the ROI of your online real estate firm advertising. You simply need to glance through the comprehensive reports we will provide.
Internet marketing for real estate agents, real estate brokers and real estate firms is one of the most affordable and effective ways to continually grow your real estate business over time. It’s time to start taking advantage of the number marketing tool available in the real estate industry.
Internet Marketing for Real Estate Agents
Every realtor should consider internet marketing – specifically SEO and PPC – as a critical element of their marketing success. Across the board, a significant proportion of potential new clients in the real estate market who are looking to buy or sell a home begin their search for a real estate agent online.
Driving these searchers to your website through our real estate agent marketing services is our first goal. These people are self-qualified buyers of your services who are seeking you out. That’s what makes search engine marketing so successful; these are not just window shoppers, these are motivated buyers and sellers on the cusp of making a decision to hire a realtor.
Why Are Top 10 Results Important for Real Estate Agents?
When we say “top 10 results in Google” we are referring to the non-paid results (see Ex. 1 to the left).
This is what internet marketing for real estate agents is all about. It is critical to appear in the top 10 search results in Google (and all search engines) because these are the results that show up on the 1st page of a Google search. Page one is typically the only page that people look at when using search engines to find real estate agents.
Our real estate marketing service aims to initially capture top 10 keyword positions and eventually push your site into the top 3 positions in Google, Yahoo and Bing for a variety of keywords relevant to your real estate business.
How Many and Which Real Estate Keywords Will You Target?
For our typical real estate marketing client, we target hundreds of keyword phrases and combos.
Picking keywords is the first step of our process. We work with you to find the right keywords for your business, and when selecting keywords we consider traffic levels, likely conversion rates based on experience and what types of clients you are seeking.
Keyword phrases that get the most and best traffic include the city or cities in which your business operates, as well as the types of property sales you would like to be involved in. Our real estate internet marketing services can target any term, but the best keywords are typically formed like this:
Los Angeles real estate
Los Angeles real estate agent
Los Angeles luxury real estate
Los Angeles condos
How Do I See the Results of my Real Estate Marketing?
You will see the results on a daily basis through increased lead generation and in a variety of monthly reports including: Keyword Position Reports, Project Status Reports and Traffic Reports.
This is an example traffic report:
Real Estate SEO Pricing
The cost of SEO for real estate firms varies depending upon the market. Fruition offers a pay for performance model allowing to only pay for the rankings you achieve. Contact us today to find out more.
What Efforts do Your Real Estate SEO Services Include?
Our Search Engine Optimization services for realtors are comprehensive in scope and include everything needed to make your campaign a success:
1. Keyword Research and Strategy Development
2. Onsite Optimization of Code and Content
3. Extensive, Quality, Relevant Link Building Campaign
4. Analytics Install and Monitoring
5. Conversion Optimization
What is SEO or Search Engine Optimization?
Search engine optimization is the process whereby a site is optimized to be indexed by search engines for targeted terms. These targeted terms should be applicable to the given business, in this case real estate, and can be viewed as a method of lead self-qualification.
This is a particularly effective form of real estate marketing because of the self-qualifying nature of search marketing and because the volume of search in the real estate market is robust and continues to increase.
We also offer PPC Marketing for real estate markets.
What is PPC or Pay-Per-Click Marketing for Real Estate?
Pay per click (PPC) marketing refers to buying text ads in search engines. It can be a very effective form of marketing if done correctly, and although our clients typically experience a higher ROI from organic search (or SEO) we also provide PPC management services. You can contact us through the same number or contact form as used for SEO services, just let us know that you are interested in PPC. Through PPC marketing in real estate we are able to target searchers in your geographical area who do not include a localization term in their search phrase
We can also help you build a great website that works well for SEO and converts visitors to your site into leads so you can build your customer pipeline.