Fruition can setup your e-mail marketing campaign for both internal custom lists and outside lists. Fruition does not send any emails out. However, we can work with you to design, track, and optimize your email marketing and work with third party email providers.

Internal E-mail Marketing
Usually, e-commerce software has email marketing features built in. After the creation of a template, the process includes optimizing the list, timing, developing the right offer, etc.

CPA or eCPM cost structure
The Action in CPA can refer to a lead or sale. It is more common to see Effective Cost Per Thousand (eCPM) deals now where the effective rate of the ad is averaged out. Conversion rates of less than .0001% are typical.

The down side to any mass marketing campaign using outside lists is negative feedback from angry recipients of the emails and potential liability from Can-Spam and other federal and state anti-spam laws.

Time & Expenses

• Advertising Expenses are set by your budget.
• E-mail marketing for internal and external list management and optimization requires ~20 hours a month.