By Todd Atkins
A new feature in Google Analytics is “In-Page Analytics” which shows you exactly how your site’s visitors are using each page. The beta mode feature overlays analytics click data on your website. This allows you to see what people are clicking on for each page on your site.
How to get there
Log into GA and go to Content>>In-Page Analytics. You can filter data, view other types of data and make the screen larger too. Google gets extra credit points for another little feature that I accidentally found. Stay in the In-Page Analytics view. Now, open another browser window and go to your site. You’ll get the same overlay, but you get your full browser window.
This data has been available for a while now, but it has never this easy to use. Mapping data visually like this makes it intuitive to find relevant data. Combine this with Google Experiments and you just may have the ultimate conversion optimization tool.
I’ve noticed the In-Page Analytics can be a little slow and flaky, but it is still in beta and I’m sure Google will continue to develop it. So go check it out, the data may surprise you.