Even though just 10% of China’s population is online, that’s still more than 100 million active Chinese Web users. Plus, they tend to be trendy young adults ages 18-30. In Part II of MarketingSherpa’s China Report, discover how brands including McDonald’s, Vidal Sassoon, Nike, Johnson & Johnson and Motorola are conducting online and integrated campaigns appealing to China’s emerging online consumer class. Practical know-how, Web and email data, creative samples and useful hotlinks are included.

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