Twitter

Not a robot: How to auto-publish your content and stay authentic

By Sara Villegas Automation is the next frontier for social media. Think about it – who has time to sit around and manually publish every new piece of content they create on all the social profiles they own? For many of Fruition’s clients, this would be overwhelming – many of them have upward of four individual business networks to update, not including additional promotion via personal profiles. But aside from the inconvenience of visiting, logging in, crafting and posting individual messages on every social platforms, it seems there are now a few good reasons to consider using a social media scheduling tool to share your content socially. HubSpot recently released some new data about users who auto-publish their blog content to social sites – and the results are pretty impressive. In their analysis of 3,308 business to business and business to customer…
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Increase Your SEO Through the Right Kind of Twitter Marketing

You can’t do business if you can’t get noticed. And in today’s marketplace, you’re not going to get noticed in the phonebook. You need to get on Google. In fact, you need to get ranked on Google in order for people to find the products and services that you are offering. To get noticed, you need to some serious SEO work for your website, but you also need to explore other avenues, like social media, Facebook, and Twitter marketing. Not only will social media marketing help your businesses get noticed, it will improve your SEO at the same time. If you are going to start down the road of social media marketing, you’ll need to get on the major networks, Facebook and Twitter, to really give your website an SEO boost. Just a few months ago, Google and Bing both…
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Tips to Increase Your Twitter Marketing Value

Although many people who are not on Twitter regard it as a place for the silly and self-involved to share their lives with the world, those of us who know what Twitter is really about understand that it can be an extremely powerful marketing tool. And the value of Twitter as a way to boost your organic SEO has increased in the last few months since Yahoo! And Google both announced that their search engines crawl public Twitter feeds for links and content. Twitter has lots of great ways to connect with people, but getting those followers can often be a problem and a hurdle. So a big question is always, how do I increase my followers? Well, here are a few suggestions that might help you boost that number. 1) Engage anyone and everyone on Twitter If you are…
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Twitter Topics

So, you have accepted the fact that Twitter marketing is important to your business. Your Twitter account is set up and you have customized the background to reflect your brand. You’ve gained a few followers. Now what..? Create quality Twitter content that your followers will want to read. Easier said than done. Here are ten ideas to get you started: 1) Share customer success stories. 2) Share an interesting fact about your company’s history. 3) Share tips from your trade. 4) Share the latest business book you are reading. 5) Announce any charitable events or happenings in your community. 6) Announce your latest blog post, newsletter or press release. 7) Comment on some industry news. 8) Describe any cutting edge projects you are working on. 9) Share a customer testimonial. 10) Tweet something funny that happened in the office today….
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Basic Twitter Marketing Concepts for Small Business

Twitter, for many of us, is taking over our lives. We are addicted. We are constantly online. We wonder how we ever existed without knowing what every friend is doing at any given moment. And, we fit the word “Tweet” into casual conversations. Love it or hate it, Twitter is the newest craze in online networking. While many people use Twitter as a simple social venture, it is also ideal for small business marketing. Twitter marketing allows business owners to communicate products, sales, services, or goods to an infinite amount of existing and potential customers. Twitter marketing arms you with the ability to reach out to literally a world wide web of people. For the novice, jumping into this kind of networking might seem intimidating, particularly if you are not as well versed in Internet technology as the younger generations….
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Google to Twitter Search Visitor Tracking – How Many Search Visits did you get from Google to Twitter?

Now that Google is going to start sending loads of traffic to Twitter there are two questions (1) Can Twitter handle the traffic without crashing every five minutes? And (2) How can you measure how much traffic Google is sending to your Twitter campaign? Is your Twitter campaign in integral part of your SEO campaign? If not it should be. Let Fruition help you integrate your traditional SEO, blog optimization, RSS feeds, Twitter, and Facebook campaigns into one cohesive marketing machine.