social networking

Not a robot: How to auto-publish your content and stay authentic

By Sara Villegas Automation is the next frontier for social media. Think about it – who has time to sit around and manually publish every new piece of content they create on all the social profiles they own? For many of Fruition’s clients, this would be overwhelming – many of them have upward of four individual business networks to update, not including additional promotion via personal profiles. But aside from the inconvenience of visiting, logging in, crafting and posting individual messages on every social platforms, it seems there are now a few good reasons to consider using a social media scheduling tool to share your content socially. HubSpot recently released some new data about users who auto-publish their blog content to social sites – and the results are pretty impressive. In their analysis of 3,308 business to business and business to customer…
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Lost public access to Facebook pages

By Sara Villegas We had a bit of a surprise this morning when we were monitoring our clients’ Facebook pages: people are no longer able to visit a public Facebook business page when they are not logged in to Facebook. Facebook outreach is becoming a large part of many of our clients’ marketing strategies, and public Facebook pages are where many potential new customers land when they’re looking for a particular business. As of this morning, anyone who lands on a public Facebook page without being logged in to Facebook will get a dialogue box informing them that they need to log in to continue on to the page. The implications of this bug – and we do hope it’s a bug – are potentially harmful to businesses and their customers. Imagine visiting a Facebook page for a business you…
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Facebook Fan Box – How to use it and get more fans

Facebook’s Fan Box is similar to Linkedin’s signature box and the various other tools that link back to ones social profile. The question is, who gains from using the box, is it Facebook or the user? The answer boils down to the lifetime value of the interaction. Is pushing the user to your Facebook profile more valuable than capturing their data right now through a form? That answer varies for every business. For Fruition we know that getting the lead in the door and starting a one on one interaction is more valuable than a new Fan on Facebook, a new follower on Twitter, or a new connection on Linkedin. But your business maybe different. Give us a call or fill out the lead form today and we can help you figure out what works for your business. Just in…
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Social Networking Guide – Linkedin, Twitter, Facebook, which one to focus on?

Quick guide on which social networking site to use for particular purposes: 1. Twitter – Use Twitter for just about everything. Find a niche and stick to it. If you’re tweeting about SEO with one persona use another for your tweets about politics. 2. Linkedin – Great for business contacts. Include all of your Facebook contacts. Never turn down a LinkedIn connection request unless it’s obviously spam. You have no idea what the person may want and the risk of connecting is pretty low. 3. Facebook – Use primarily for personal. Do you really want your business associates and potential clients seeing you in that Halloween costume? Don’t forget your friends can tag photos of you and unless your privacy settings are cranked down everyone can see those 2am pictures that sounds liked a great idea at the time.

Internet marketing twitter feed

So we finally broke down and made the time to start a Twitter feed focused solely on the latest Internet marketing developments. If you’re on Twitter get on board and find out the latest Internet marketing ideas in 140 characters or less. Fruition’s Internet Marketing Twitter