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(877) 759-6233By Sara Villegas Automation is the next frontier for social media. Think about it – who has time to sit around and manually publish every new piece of content they create on all the social profiles they own? For many of Fruition’s clients, this would be overwhelming – many of them have upward of four individual business networks to update, not including additional promotion via personal profiles. But aside from the inconvenience of visiting, logging in, crafting and posting individual messages on every social platforms, it seems there are now a few good reasons to consider using a social media scheduling tool to share your content socially. HubSpot recently released some new data about users who auto-publish their blog content to social sites – and the results are pretty impressive. In their analysis of 3,308 business to business and business to customer…
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Facebook changed its Reach metric – will it impact your business page?
By Sara Villegas If you use Facebook to market your business (and who doesn’t these days?) you might have noticed a little change when you viewed the Insights for your business page in the past couple of weeks. According to Marketing Pilgrim, some users were greeted with a pop-up telling them there were changes to how Facebook calculates reach for posts. Some users (myself included) never got the popup, but noticed that some of their Reach numbers had gone a bit…wonky. For some, this meant that Reach increased for most posts. For others Reach significantly decreased, as I noticed with a few of Fruition’s clients. So what happened? Short answer: Facebook changed how its reach metrics were calculated. According to Facebook, Reach is now defined and measured as: …the number of people who have seen your post. Figures are for the first 28…
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Lost public access to Facebook pages
By Sara Villegas We had a bit of a surprise this morning when we were monitoring our clients’ Facebook pages: people are no longer able to visit a public Facebook business page when they are not logged in to Facebook. Facebook outreach is becoming a large part of many of our clients’ marketing strategies, and public Facebook pages are where many potential new customers land when they’re looking for a particular business. As of this morning, anyone who lands on a public Facebook page without being logged in to Facebook will get a dialogue box informing them that they need to log in to continue on to the page. The implications of this bug – and we do hope it’s a bug – are potentially harmful to businesses and their customers. Imagine visiting a Facebook page for a business you…
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Facebook Contests Rules & Regulations
In addition to state and federal laws regarding contests and sweepstakes you must be aware of Facebook’s Promotions Guidelines and the Statement of Rights and Responsibilities. To follow Facebook’s terms of service you must: 1. Run the contest or promotion within an App on Facebook which can be on a Page Tab. 2. You must include (a) a full release indemnifying facebook, (b) acknowledgement that the promotion is not sponsored by facebook, and (3) disclosure of who and where the information that the contestant is submitting information to. 3. You can use the act of liking a Page or checking in to a Place to register for the contest. 4. You can’t create a condition of registration by using the like or check in functions. 5. You can’t use the Like button as a voting mechanism. 6. You have to…
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