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Archive for the ‘SEO’ Category

Google Page Rank Update April May 2008

Friday, May 2nd, 2008

Google seems to have finished another round of tool bar PageRank updates. It appears that more recent links  (or sites that have added links more recently) have been given a little boost as opposed to older stagnant links. It looks like all but one of our web sites has kept the same PageRank or moved up one notch with the latest update.

So far, there hasn’t been any out rage on the blogs about a major crack down on paid links as there was with the September 2007 PR updates.

One of our larger destination sites that has a fair amount of outgoing links to related sites (not paid links) when from a PR 4 to PR 3. But that site has not added any links in the last 12-18 months.
Any comments about the latest tool bar page rank update would be appreciated. (PageRank is a trademark of Google).

Quality of backlink score variations

Tuesday, April 29th, 2008

The quality score given to backlinks continues to fluctuate on Google, Yahoo, and MSN. In particular with the April 2nd update Google seems to have given more credit to the number of links on distinct sites and reduced the credit given for links on multiple pages of the same site. This tends to suggest that hosted marketing pages with that feature a page with a title, url, and content relevant to the site being linked to are the most effective linking strategies at this time.

When it comes to your website, don’t forget the meat

Tuesday, April 15th, 2008

Picture yourself sitting down at a beautiful dining room table.  You are the only one at the table, and before you is a single plate.  Lying on the plate is what looks like the most luscious hamburger you have ever seen.  Picking it up, you see a big, sesame seed bun.  Inside of it is fresh, green lettuce and a bright red slice of tomato.  You see a juicy piece of onion sticking out from the side of the bun.  A drop of ketchup falls onto your plate.  You have never seen a more appetizing burger in your life.

But then you bite into it, and something is very, very wrong.  There is no meat!  As brilliant as everything else on that burger looks, it is all a waste without the meat.  You have no desire to continue eating it.

This scenario is much like the way your website is presented to the world.  You can jazz it up with bright, colorful designs and all kinds of crazy quirks.  You can pay a graphic designer to add intensive graphics and mind boggling flash images. 

However, without clear and effective content within your site, all of that is like the toppings on a meat-less burger: a waste. 

The content of your site is what makes it all go; it is the heart of your site.  The words that you put on the screen are what will ultimately resonate with your web visitors, not the fancy graphics that you display.  The most important thing you can do to enhance the effectiveness of your site is to choose a quality content-writing company that will add the meat to your website “burger.”

Fruition.net is just such a company.  They have full-time writers who have extensive experience in making websites shine.  Do you need affiliate program content written?  Fruition does that.  Do you need SEO content written to drive your site up the list of search engine results?  Nobody does that better than Fruition.  Fruition even offers website design services.

One thing that every business strives for with its website is to have it appear as high as possible on the results pages of search engines.  If your website doesn’t appear on the first page of results, then your success will be limited.  Fruition’s SEO content writers are proven, results-oriented individuals who pride themselves on their work.  Fruition guarantees that, when you use their service, your page will rank high on all search engine results pages.

When you are designing your company’s website, don’t get sidetracked.  Don’t invest your entire website budget in fancy, colorful graphics without remembering the important part: the content.  If you don’t use a website content writing service like Fruition, you will leave your visitors with a meat-less burger.

Google treatment of subdomains

Sunday, December 9th, 2007

Previously (since 1999) Google treated subdomains as separate domains. From a site architecture viewpoint, it never made sense to me. Subdomains  really are just a folder on a site. Whether the site is on a Windows or Linux server they are setup roughly the same way and any subdomain is just a part of the root domain.

I remember back to 98′ when Yahoo! bought Viaweb to create Yahoo! store. They promptly stuck it on a subdomain store.yahoo.com. I thought at the time just make it yahoo.com/store that way visitors will type in the root then go to the folder or area they want e.g. games, financial, news, etc. Which areas of a site are big enough for a subdomain and which are just folders? That’s the problem they are one in the same.

Hopefully, with Google switching and now treating all subdomains as nothing more than folders on a site there will be some common trend on naming subdomains vs folders.

From and SEO perspective, I always discouraged subdomain use because it scared the bejesus out of me. I didn’t want Google, Yahoo, MSN, or Ask (we should probably start talking about ASK again) slapping the site with a penalty. Thus, even if it made sense for that particular site to have a subdomain I always discouraged it. I feel more comfortable having a site use subdomains when it makes sense.

Good work Google. I think this is the right move simply from an SEO perspective.

Google webmaster guidelines

Monday, August 20th, 2007

Google has distinct guidelines that ever website owner should review before editing their page or buying links on websites. Violate Google’s terms and conditions and you risk having your web site’s rankings drop considerably. Google’s “Webmaster Guidelines” are fair and provide good recommendations on how to improve your site. As Google states, don’t do something that won’t help your visitors, act as though search engines don’t exist. This is good advice for any SEO project. Optimize for your visitor and the search engines will reward you with good rankings because your content is relevant and well thought out.

Read Google guidelines in full.

search engine optimization companies

Tuesday, March 13th, 2007

Fruition has partnered with several great SEO companies in the past on overflow work. If you have a massive project (e.g. 300 sites to optimize in two weeks) Fruition can help your SEO company cope with the workload. Using our internal project management system we can get your project organized and inventoried in no time. Just contact us for more information on our SEO overflow and reseller services.