SEO Tips

The internet is always evolving. And so are the tactics we use to get people’s attention on it. SEO, linking building, social media—these are all things we can do to boost our site traffic and get noticed by search engines. Because, let’s be honest, Google is where you need to be to get noticed on the internet. And most users won’t even go past the first 5-10 results on a page before trying something different. And since almost half of users click on the first search engine result, you want to get right there where the most people will click on you. And one of the ways to do that is to get as many links back to your site as possible scattered across the internet. Backlinks to boost your SEO can be posted on other websites, blogs, social media,…
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From time to time you may find that Google snatches odd bits of text from your site to display in search results. This can be extremely frustrating to site owners who are trying very hard to specifically get their meta description to display in the search results—right under the link to their site. In fact, most site owners specifically craft their meta descriptions as a way to boost their SEO. In general, your Google snippet is taken either from your meta description or from your page copy. If you want to boost your SEO, and search results appearance, there are a few things you can do to increase the likelihood that your meta description will be used instead of on-site copy. This is also called snippet optimization. Snippet Optimization 1) How to write a good sentence for SEO Google likes…
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Small businesses are the backbone of the economy, and there are millions of small business in the US that employ millions of people, keeping our economy running and our nation wealthy. But in order to survive in the open marketplace, every small business needs visibility. Today, visibility means ranking high in Google search results for the keywords you are trying to capture. The basics of trying to get to the top of search results is called search engine optimization (or SEO). Many large companies hire a specialized SEO services firm to help them boost their page rank, but many small businesses don’t have the money to spend on that type of large-scale effort. Small Business SEO However, booting your SEO doesn’t have to be extremely expensive. Most small business can hire a SEO services firm that offers cheaper packages for…
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There are many companies and brands out there who bring in a lot of revenue through their affiliate programs. Affiliates can be great for generating a lot of traffic to your site, but often, affiliates websites don’t actually give you any SEO love. That is, search engines often interpret the links back to your site from your affiliates as advertisements or other content that doesn’t really count toward your organic SEO rank. But you can change that. And here are a few ways you can get your affiliate links to boost your search engine optimization. 1) Keep affiliate links clean for good SEO Although many of your affiliate links lie behind structure that Google doesn’t crawl, whenever you have a chance to share a link, make sure your link is clean. In other words, make sure that the URL is…
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It seems that our HTML title tags are being used as snippets and page titles in the results of a Google search with decreasing frequency. This can be maddening to site owners who are trying to boot their SEO by optimizing their title and page tags. But title and page tags are an easy target. That is, it’s easy for any site to put whatever it wants in the title tags, hoping that Google will place it in the search results. For example, a great black-hat SEO. trick to use is to include page and title tags that have no bearing whatsoever on the actual content of the site in attempt to lure unsuspecting users into coming to their site. Keyword Tags are Ignored by Google Google recognizes this fact and has continually placed a diminishing amount of importance on…
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Search engine optimization encompasses many things. In the mind of many SEO novices, generally small business owners or self-taught website designers, SEO is mostly about getting the right keywords. They think that as long as you can work in “construction company” ten times on each page, you should rank high in a search engine results page. Although keywords are important, there are a number of other factors that go into creating great SEO for your site. In fact, you can build a lot of search engine love for your site if you take the time to flatten out your site architecture. What Google Looks For When the Google site crawlers look at your website, they place importance on different factors. For example, they’ll place more importance on keywords in your heading then in your body text, and they’ll place more…
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Today, everyone is a web designer. The skills and tools it takes to build a website nowadays are so cheap that just about anyone with an internet connection can become a web designer over night. With a little training in Photoshop and Illustrator and wee bit of HTML and CSS knowledge, you can start designing your own site and sites for all your friends. But just because you can design a cool site doesn’t mean anyone will actually see it. In fact, a website is useless unless you can attract traffic to it. And that is what search engine optimization is all about. An SEO services firm can really do a lot of good for your website with a broad-based SEO strategy that encompasses site content, blogging, twitter marketing, adwords management, and more. But not everyone has the money to…
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